From PUMA s new sustainable collab to heirloom fashion

Each week, Re-news brings you the latest trends and developments in sustainable fashion.  Find new articles each week in the Read section.

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PUMA x First Mile Sustainable Sportswear Launch

PUMA has launched a partnership with First Mile to create a sustainable sportswear collection of both footwear and clothing.

Puma X First Mile, the collection created with recycled plastic

First Mile is a network organization that aims to strengthen micro-economies in Haiti, Honduras, and Taiwan by collecting plastic bottles to create sustainable jobs and reduce environmental waste. First Mile turns the collected waste into recycled polyester, which is the material that Puma has used this collection.

Learn more at>

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What Makes Sustainable Fashion?

Gabriela Hearst’s newest collection shows that fashion is only as sustainable as its staying power.

Gabriela Hearst, Fall 2020

Gabriela Hearst’s newest collection at NYFW had a clear message: If you make something signature, something women love, then you have made a sustainable garment because you have made something non-disposable.
That should be the yardstick against which all else is measured. That is the difference between an heirloom and landfill. And that should be the goal of all designers all the time, whether or not they are measuring their carbon imprint or researching materials made from pineapple […]

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Diesel Debuts An Upcycled Demin Collection At Milan Fashion Week

The 42-year-old Italian brand famed for its denim is launching “Diesel Upcycling For” a biannual collection that will use Diesel’s dead-stock, old prototypes and leftover materials.

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For transparency, every item in the collection will have a QR code that can be scanned, providing customers with a photographic timeline of all the processes used. “It’s a matter of education – once we have that we can make the right choices,” says Rosso, Diesel Sustainability Ambassador and Upcycling Artistic Director.

Read more at ->

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Cover image: PUMA, Sies Marjan, fall 2020 Credit Jeenah Moon for The New York Times


How to find sustainable jeans?

It is probably the all-time-favourite item in everyone’s closet that can be worn on any occasion. Plus, you can always count on it to get the best shape ever for your bum – we can’t deny it.

They are always fashionable and you can never go wrong by wearing a white t-shirt and a pair of jeans.

But how dirty are they?

Unfortunately, this iconic product is responsible for the most visible pollution caused by the textile industry.

If not chosen carefully your jeans could require 3482 liters of water to be manufactured. They could also release hazardous chemicals such as mercury and cadmium that pollute our freshwater.

Being the item that will never let us down, how about turning it from blue to green – figuratively?

Here below, a few tips on how to find sustainable jeans.

How to find sustainable jeans?

Find your perfect sustainable pair of jeans
#1: Check the material

Ho baby, baby, how was she supposed to know that something wasn’t right here?

Denim is made of cotton, which means it is possible to find organic cotton alternatives to ensure your jeans were manufactured with less water and no nasty pesticides.

So, rule #1: Go for 100% organic cotton

If you like stretch jeans that fit even after Christmas dinners, be careful of the listed materials.

Cotton is not stretch! Therefore, the jeans that look so comfortable contain synthetic materials such as elastane and you want to reduce that as much as possible. 

For the stretchy feeling, go for jeans with organic cotton & sustainable materialssuch as TENCEL™

Recently some brands are even releasing biodegradable jeans:
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Shop jeans made of sustainable materials

How to find sustaina

Find your perfect sustainable pair of jeans
#2: Avoid nasty chemicals

There is a joke in China that says you can predict the ‘’it’’ colours of a fashion season by looking at the colour of the Pearl River at Xintang, the blue jeans capital of the world.

The Dyeing of denim is the most toxic step of the manufacturing process of denim.

If you are not sure on how it has been made, avoid vintage dye or distressed jeans. In fact, these looks are made through acid and washing treatments with toxic chemicals – equally bad for the environment and your health.

The best options would be to go for Indigo painted jeans and/or jeans that are treated without any chemicals.

The extra plus is that raw denim jeans will also show your personality over time as the habits such as a phone in a pocket will become apparent.

Find Indigo painted jeans

How to find sustainable jeans?

Find your perfect sustainable pair of jeans
#3: Make it last forever

On average we buy 4 pair of jeans per year. Is it really necessary?

With the correct care, denim could last a lifetime. There is a legend that says denim does not even need to be washed. However, sometimes it is a must. Therefore, to preserve your favourite pair of jeans, wash it inside out in cold water with few detergents and air dry it.

Do not be afraid to wear it if it is broken or to repair it. Make it unique with patches, sewing or embroidery.

Or if you are too lazy just shop a pair of Nudie jeans, the price includes free-repairs for life wherever and whenever you want 


What happens to your clothes when you throw them away?

Let’s think back to 5 years ago and ask ourselves: ”What happened to that t-shirt, or those shoes I didn’t want anymore?”.

In modern times, we tend to buy twice as many clothes as we did 10 years ago, keeping each article for only 2-3 years. As a result, each of us throws away 30kg of clothes each year (assessment by EPA office of Solid Waste US).

Why has this number increased this much?

Some common reasons for throwing away clothing are related to damages and fit. However, following the rise of fast fashion, clothes are also thrown away simply because they are no longer fashionable.

What fate befalls our clothes once they are in the trash bin?.
Once an item has been classified as unwanted and put in the trash it becomes ‘’waste’’.
In Europe, waste is typically abandoned or burned. This contributes significantly to climate change.

What happens to your clothes when you throw them away ?
Image on the right credit: Vogue

The fate of clothes thrown away
#1: Landfill

Sad but true.

Clothing that is thrown away usually ends up in landfills, the most common method of waste treatment. According to The Waste Management Hierarchy – a scale that ranks waste management options by their environmental impact – landfill is the most harmful to our planet. 

While decomposing, clothes emit greenhouse gases such as carbon dioxide (CO2) and Methane gas (CH4), a substance that is is 28 times higher than CO2 in terms of emissions. This is a major global warming problem.Clothes do not biodegrade while in a landfill. An article of clothing could remain there for more than 200 years before decomposing as it is surrounded by (and sometimes made) of plastic.Materials made by petrol such as Acrylic are similar to any other plastic and will not decompose.Chemicals used in clothes, such as the one used to create waterproof material and color dyes, can leach to the ground and cause environmental damage.Keeping clothes out of landfill is highly recommended..

What happens to your clothes when you throw them away?

The fate of clothes thrown away
#2: Incineration

Some Like it Hot!.Depending on the country you live in, some of the clothes you throw away might be incinerated.In Europe, 5.6% of the total waste is burned and transformed into energy. This represents over 80 million tons of waste incinerated to create energy.This waste treatment is considered as a win-win solution as it makes vanish waste while creating steam, electricity or even hot water!So cool right?.Not so fast!Burning your clothes also contributes to global warming. Itemits more CO2 emissions than electricity generated by burning coal.The gas released from burning a piece of clothing can be dangerous for the environment and for human health. Even the most advanced technologies cannot completely avoid those pollutants that contaminate the air..

What happens to your clothes when you throw them away ?
Image on the right credit: Stella McCartney

The fate of clothes thrown away
#3: Is in your hands

‘’Buy Less, Choose Well, Make it Last.‘’ Vivienne Westwood, Fashion Designer. The fate or your clothing is in your hands.To avoid having your clothes incinerated or sitting for 200 years in a landfill, the best solution is to:

#Buy Better

Buy better, buy second-hand items, swap or rent your clothes!Buy clothes you think will stand the test of time.Save clothes from landfills by buying pre-owned clothes here or sustainable basics that will always be in style.

#Choose Well

If you are careful about the material that you choose, you can lower the impact of eventual disposal. For example, some clothes are now made of biodegradable material, so that they will compost when you no longer need them.Resist the allure of fast fashion and Invest in high-quality clothes. They will pay you back in longevity and comfort.

Find your next BASIC piece made from sustainable materials

#Make it last

Repair, sell and donate your clothes to local charities or thrift stores.Shop for brands that offer repair services such as Patagonia.
If you choose to donate, it is important to do so at local points to ensure it doesn’t end up in a landfill.


Re-wearing old clothes is the hottest trend at the moment!
So why would you throw them away?


Are VEJAs vegan?

You’re certainly hearing a lot about VEJA.
The sustainable shoes that  Meghan Markle and Emma Watson are bringing along on their trips. All made from sustainable materials such as organic cotton and sustainable leather. These are the kind of shoes worth wearing.

But wait: what does ‘’sustainable leather’’ mean? So, are VEJAs vegan?

VEJA uses both animal and vegan leathers for its shoes and believe it or not, both sustainable options look so similar that it makes it difficult to differentiate them!

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Which type of leather does VEJA use?

#1: Sustainable animal leather

Animal leather used by VEJA is considered sustainable. The leather of these French Sneakers is tanned only in certified tanneries in order to make sure there is no ‘’chrome VI’’, which is toxic for the environment and for human health. 10% of VEJA’s leather uses only a vegetable tanning method, which is even more sustainable as it is a chemical-free alternative to chrome. However, this second method is way more expensive and slow (40 days instead of 1) therefore it is sadly impossible for VEJA to have 100% of the leather production tanned this way. Shop VEJA sustainable animal leather:  V-10 Leather

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Which type of leather does VEJA use?

#2: Sustainable Vegan leather

‘’Replacing leather with plastic does not sound like a good solution to us.‘’ Sébastien Kopp, Veja co-founder.

No more Pleather, please! Who said we had to choose between the environment and ethics? Plant-based and biodegradable are the two keywords to keep in mind when you think of VEJA’s vegan leather.

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The French brand proved vegan leather can be sustainable and ethical at the same time by upcycling corn waste to make its V-10 VEJA’s vegan leather. At today 20 out of 81 styles of VEJA’s sneakers are completely vegan. Find VEJA sustainable vegan leather: V-10 Vegan

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How to recognize Vegan VEJAs at first sight?

Check the material label! Inside of your shoes, you will find a label that explains which material is used for each part of your sneaker. Know your thing.

Sustainable sneaker alternatives

Too many VEJAs around you? If you want to stand out from the crowd while having a good impact on the environment check Eclypse by Stella McCartney & SAOLA Shoes sustainable sneaker alternatives.


From Nike Space Hippie to sustainable fashion projections

Like every week, Re-news bring you fresh information to keep up with your sustainability hunger. Do you Know your Thing? From trends and inspirations to hard-core and “know-it-all” articles you will love reading. Coming every week on this Read section.

Share this post and spread the word (we need more sustainable fashion in this world).

Nike Space Hippie, the sneakers created using Nike’s own space junk

Many shoe brands are becoming more aware of climate urgency, and Nike is no exception. 

Nike Space Hippie, the sneakers created using Nike’s own space junk

The four models presented in its “Space Hippie” collection are made 100% with factory remnants: the scrap material from factory floors left over from the manufacturer’s other products.

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Lee Jeans launches range of fully biodegradable denim

Despite sustainable clothing developments in recent years, the fashion industry is still having a substantial negative effect on the environment.

Lee Jeans launches range of fully biodegradable denim

Items in the ‘Back to Nature’ collection are made using entirely compostable linen-cotton yarns, and no rivets, so that when the garment is no longer needed, the buttons can be unscrewed for re-use and the rest is just thrown into the compost […]

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Get ready for a year of climate emergency declarations

Last month, the cities of Barcelona, San Diego, Boston, and Nottingham all officially declared climate emergencies. 

what is sustainable fashion?

“We can no longer afford to say we need to act on climate for our kids and our grandkids. The effects are happening now,” Boston city councillor Matt O’Malley told Quartz. O’Malley put forward the climate emergency resolution passed by the city in January.

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‘Clothing designed to become garbage’ — Fashion industry grapples with pollution, waste issues

The $2.5 trillion fashion industry is one of the biggest polluters and the second-biggest consumer of water.

what is sustainable fashion?

Hannah George grew up shopping at the malls in Ithaca, New York, where she stocked up on the latest affordable trends at retailers such as H&M and Forever 21.

The 25-year-old abruptly stopped, however, when she went to college and learned about fashion industry pollution, a major driver of climate change. She shifted toward buying […]

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3 sustainable materials your skin will thank you for wearing

The first step of being confident in your own skin is to feel positive of the clothes you are touching.

Here are 3 materials both your skin and the environment will thank you for.
Let’s forget the proverb ‘’ You have to suffer to be beautiful’’.

Times are changing.

You can now feel and be beautiful at the same while saving the world.
Embrace skin-friendly materials and avoid the unsustainable ones 

3 sustainable materials your skin will thank you for wearing

Treat your skin well with sustainable materials
Material #1: Hemp

A go go fabric is hemp: It is one of the material that requests fewer pesticides to grow and is stronger than cotton. Your skin and the environment will definitely thank you for using this material.

Find hemp clothes

3 sustainable materials your skin will thank you for wearing

Treat your skin well with sustainable materials
Material #2: TENCEL®

To wear Tencel is a real pleasure. It is light, soft and completely adapted to sensitive skins. It absorbs 1.5 more than cotton and ejects it, therefore, it is one of the most hygienic materials. It is resistant as well so don’t worry, no handwashing needed.

Find clothes made with Tencel

3 sustainable materials your skin will thank you for wearing


Treat your skin well with sustainable materials
Material #3: Organic Cotton

Cotton is the ingredient for the creation of a really thin fiber that makes the material both comfy and smooth for your skin. However, keep in mind that a ‘’natural material’’ doesn’t necessarily equal “good for your skin”.

It still needs to be free from any toxic substances (like pesticides, for example). It’s here that organic cotton comes into play.
Organic Cotton is produced without any pesticides or harmful chemicals, unlike traditional cotton. It requires less water to grow, too.
In other words, you could save more than 7000 liters of water by choosing an organic t-shirt instead of a conventional one.

Save your skin and the world by Shopping pieces in organic cotton


What is Piñatex? A sustainable material and where to shop it.

Let’s find something new. Alternatives to leather might fit into two categories: 
#1 those made of plastic-based materials 
#2 more natural ones. 
Beware of category #1: some substitutes might actually be less eco-friendly than leather itself.

So what is Piñatex®?

An alternative to leather, you can guess by now.

Made from pineapple leaf fibre, it is an innovative natural textile that fits into the second category.

Why sustainable

Pineapple agriculture creates waste: the remaining leaves are then called a “byproduct” of the industry. Normally, these are burned or discarded. Here comes Piñatex®: the leaves are taken and made into a leather-looking sustainable material.

Their use also creates an additional income stream for farming communities that otherwise rely on a seasonal harvest.

So, in the making of Piñatex® there is 
#1 Better use of natural resources
#2 Support of local farming communities

How efficient!

Who makes Piñatex®?

Ananas Anam is the company behind the leather substitute within the values of a circular economy. Combining research and innovation Ananas Anam’s mission is to enhance the well-being of the earth and its people through the entire life cycle of the product (the company’s inspiration is the Cradle to Cradle® approach).

Piñatex® is made in the Philippines with low water use, low production waste and without the use of nasty chemicals banned by the Cradle to Cradle® list.

What’s more is that the production happens in a so-called closed loop system: what comes out of it is used as a fertilizer or biofuel. So, nothing goes lost (except our mind for not having used this material before).

The non-woven mesh is also biodegradable!

Being eco-intelligent is easier than ever. Renoon gathers all products made of Piñatex®


where to shop pinatex

Find all bags in Piñatex on Renoon


From fashion revivals to misinformation uncovered

As every week, Re-new brings you fresh news to keep up with your sustainability hunger. Know your thing: from trends and inspirations to hard-core and “know-it-all” articles you will love reading. Coming every week on this Read section.

Share this post and spread the word (we need more sustainable fashion in this world).

This 40-Year-Old Shoe Is On The Brink Of A Major Revival

Shoes may not be able to talk, but they have a way of saying a lot about a person.

This 40-Year-Old Shoe Is On The Brink Of A Major Revival

In a digital age where our wardrobes have morphed into uniform derivatives of what we’re constantly being force-fed online, a collective craving for this Fluevog-ian kind of originality is starting to emerge […]

[…] If there’s one trend wave Fluevog has been riding long before it was cool, it’s the sustainability one — another part of its brand DNA that’ll attract a new breed of fans. As consumers become increasingly aware of their role within a larger ecosystem that needs both improving and protecting, they’ll rely on brands like Fluevog to help them make better choices  […]

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Fashion has a misinformation problem. That’s bad for the environment.

Questionable facts plague the conversation around sustainability and fashion, and that makes the industry harder to regulate.

Fashion has a misinformation problem. That’s bad for the environment.

Whenever a fashion brand makes a commitment to offset its carbon emissions, it needs to explain why it matters. Whenever a journalist like me writes a story about, say, activists protesting London Fashion Week, I also need to tell you why you should care  […]

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Sustainable Ways Stars Could Tackle The BAFTAs Red Carpet

As the BAFTAs encourages celebrities to dress consciously this year, we look at why awards season is actually the perfect eco-platform for vintage and sustainable fashion.

Sustainable Ways Stars Could Tackle The BAFTAs Red Carpet

Now, BAFTA has given all guests attending the awards a sustainable fashion guide, created by the London College of Fashion, as part of its wider sustainability efforts – which include making the ceremony carbon neutral […]

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Nordstrom Launches Sustainable Secondhand “See You Tomorrow” Reselling Initiative

Spotlighting brands such as adidas, Off-White™ and Burberry from January 31.

Nordstrom Launches Sustainable Secondhand "See You Tomorrow" Reselling Initiative

Nordstrom is launching a new sustainable initiative dubbed “See You Tomorrow” in which it will sell secondhand luxury clothes online and at its New York flagship store, as reported by The Business of Fashion  […]

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‘’Fashion this fast can never and will never be sustainable‘’ says Venetia La Manna


The Scandinavian fashion giants will be the first retailer to sell garments made from the material, which is produced by Swedish company Re:newcell

[…] However, the move has been criticised by anti-fast fashion campaigner, Venetia La Manna, who tells The Independent that it is another example of H&M “greenwashing” its consumers  […]

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