From Circular Fashion in India to Sustainable Sunnies

Each week, Re-news brings you fresh information about the latest trends and breakthroughs in sustainable fashion. Find new content every week on our  Read page. Share this post and spread the word (we need more sustainable fashion in this world).

The Growth Of Sustainable Fashion Ecosystem In India

Today in India, approximately 60 percent of the consumer population buys from the pre-owned section. 

From Circular Fashion in India to Sustainable Sunnies
Image: Livaeco Show at India Fashion Week courtesy of FDCI

Circularity and reusing fashion have sought great popularity on the global front in the last five years. But this concept has existed in India for ages now. It has been an age-old tradition for Indians to wear pre-used clothes and hand-me-down clothes from their elder siblings or relatives. A garment bought in a family was usually first used by the intended person, only to be then passed down to whoever it would fit. Once the garment became unfit for wearing it was used as a washcloth or dusting purposes.

Read more on 

We’re obsessed with this Sustainable Swedish Brand 

House of Dagmar was established in Stockholm in 2005 by Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam, three sisters on a mission to create truly sustainable, low-impact fashion — meaning, unlike much of the competition, they’re not just throwing around buzz-words. 

From Circular Fashion in India to Sustainable Sunnies
Image: Founders Karin Söderlind, Kristina Tjäder & Sofia Wallenstam courtesy of Dagmar

On their website, there’s a timeline of Dagmar’s accomplishments, from the introduction of certified mulesing-free merino wool in 2008 to the revolutionary launch of what the brand calls “animal-friendly fur,” or mohair wool that is sewn onto cotton, not unlike how wigs are made. The brand has used the technique, continuously adapting it (cruelty-free shearling, anyone?) ever since.  Sign up to get notified when the brand is available on Renoon.


Sustainable Sunnies That See A Clean Future

One All Every joins forces with RVS Eyewear and Ugo Rondinone to craft a limited-edition line of fully sustainable sunglasses that pay homage to the elements—and the environmental stewards who champion them.

From Circular Fashion in India to Sustainable Sunnies
Image: Courtesy of

Earlier in 2019, biodiversity experts at the United Nations released a harrowing statistic: One million plant and animal species face imminent extinction. The report resonated with Lisa Schiff, founder of One All Every, an initiative that commissions creative projects to spread awareness about cleaner, more sustainable ways of living. Prior collaborations include billboards by Ryan McGinley and Donald Moffett, furniture by Porky Hefer, and neon works by Andrea Bowers and Tomás Sánchez. One All Every’s latest endeavor, which debuted at DesignMiami/ Basel in June, is tackling an entirely new medium.


Cover image: FDCI, Surface Magazine


How will Covid-19 shape the Fashion Industry ?

COVID-19 is changing the way that we live.

Hospitals are crowded, shops are closed and group activities are no longer advised.

While reading this, you are probably at home in quarantine.

It is a difficult time. Fear, anxiety, and boredom are the prevailing attitudes of the moment.

Consumers are taking precautionary measures, purchasing only necessities.

This decrease in consumer spending has huge consequences for the fashion industry.

At this time, the best course of action for customers and businesses may be to on preparing for a better start when life returns normal.

Is it possible to transform this sad situation into an opportunity to create a better ‘’normal’’?

Could the fashion industry restart more sustainably?

How coronavirus will shape fashion?

Post-pandemic changes for the fashion industry

#Current situation

We have pressed pause on non-essential shopping and are taking measures to prevent the spread of the COVID-19 .

The fashion industry is one of sectors most impacted by the pandemic.

Shops and factories have been shutdown. Fashion weeks have been postponsed and global supply chains disrupted. 

As sales continue to decline and supply chains break down, many orders are being cancelled (CNN).

Today, the $1.5billion orders cancelled in Bangladesh will impact on more than a million garment workers, who were already considered among most vulnerable workers (Bloomberg).

On the other hand, it seems that this tragic global crisis has had some unexpected silver linings. 

Brands are coming together to fight this disease by making face masks, hand sanitizers and donations to struggling hospitals and small businesses (WWD).  Ever since the shutdowns, the environment has been thriving. Canals in Venice are transparent and the sky in Wuhan has never been bluer (NBC News).

Some studies show that pollution played a role in spreading the disease (The Guardian).

Do you see it? The possibility of a better world?

How will coronavirus shape fashion ?
credit image from left to right: Armedangels; Filippa K

Post-pandemic changes for the fashion industry

#New type of customers

Now we have the gift of time.

Let’s use it to get informed about the advantages of sustainable fashion.

Now is the time to reflect on how much power we have as customers.

How can we shop conciously with society and the environment in mind?

Has this crisis made you break up with Fast Fashion for good?

Get informed about skin-friendly materials or the ones to avoid if you want to dress sustainably.

Find a comfy sustainable sweater for your quarantine that will help keep a local business afloat during this crisis.

Face masks are sold out everywhere?

Create an account to get alerted when sustainable face masks are back in stock.

Get ready for a sustainable re-start!

How will coronavirus shape Fashion ?
Image credit from left to right: People Tree; Filippa K

Post-pandemic changes for the fashion industry

#New type of business

Fashion has always been shaped by our way of living.

For example, the second world war sparked on the decline of the ever-fashionable lace fabric. Following the war, the feminine world, instead of reverting to the classic elegance and inctracacy of lace, had shifted to traditionally male-dominated spaces such as sports and cars, where lace had no place. (The Guardian).

The current dire state of fashion industry might shine light on important values as traceability, transparency and sustainability.

Fashion, as we know it, could be reimagined in a more sustainable way.

Right now, the crisis has raised questions about age-old traditions such as the need for fashion shows (The New York Times).

They are expensive and polluting. Are they worth it?

What about the number of clothes available in the market? Do we really need that many options?

Sara Maino, Editor-in-Chief of Vogue Italia, believes that the Post-Pandemic Fashion will value quality over quantity (Vogue).

The current situation provides an opportunity for a better future. It is time for the fashion industry to realize what is important and to protect it.

‘’At a time of crisis, we have to think about a radical reset’’

Anna Wintour, editor-in-chief of Vogue & Artistic Director of Conde Nast (The New York Times).

How will coronavirus shape fashion ?
Image credit: John Lamparski

Post-pandemic changes for the fashion industry

# The choice is ours

Do we want to go back to ”normal”?

Is the environment sending us a message?

Is it time to reshape fashion and to make it more sustainable for the planet and for the people it employs?

A better future is in sight.

The choice is ours.



Are Biodegradable Clothes Sustainable Over Time?

By now you should know that the most sustainable way to shop is to invest in clothing that lasts.

But following this logic, are biodegradable clothes considered sustainable?

Wait a second! Biodegradable doesn’t mean low quality.

Are biodegradable clothes sustainable over time?
image credit: Stella McCartney X Adidas

What are biodegradable clothes?

Biodegradable clothes are made of materials that can break down naturally. The materials are decomposed and digested by microorganisms such as bacteria. You know what happens to your clothes when you throw them away. Biodegradable clothes could be a solution to avoid tons of waste.

Are biodegradabloe clothes sustainable over time ?
Image Credit: Bottega Veneta

Are biodegradable clothes sustainable?

Biodegradable clothes have the potential to reduce the amount of textile waste that ends up in landfills and incineration plants. However, biodegraded clothing could have some consequences for our beloved planet. Here two questions to keep in mind in order to assess whether a biodegradable garment is sustainable:

#1: How much time does it require to break down?

Clothes made of natural materials such as cotton break down faster. All materials eventually break down, but for mediums like synthetics, it can take centuries. According to Ellen MacArthur’s study, The degradation process of cotton in a landfill can take up to 5 months and polyester up to 200 years. Other materials such as Rayon and Linen could break down in just a few weeks when properly buried in the soil (Vogue Business).

Find sustainable clothes made of Linen

The word biodegradable can be confusing as there is no universal definition of it. The European Commission; defines an item as biodegradable if it reaches 90% of its biodegradation within 6 months once put in the right conditions ( EN 14046).

However, because the “right conditions” are not explicitly defined, the amount of time that an item takes to biodegrade can vary. We don’t want what we throw away to stay in landfills forever! Buying less is the most sustainable option.

#2: What are the byproducts?

Okay, it disappears. At what cost? 

The material biodegrades but what does it leave behind? Biodegradable clothes are not necessarily safe for the environment. Depending on the material and the chemicals used the item could release harmful substances into the soil when it breaks down. A biodegradable piece made of synthetic material could pollute the environment by releasing micro-plastics. Natural materials treated with chemicals can be harmful to the environment as well. Even if the problem is not visible, it is still present.

Choose certified organic cotton materials to best protect our planet! 

Are biodegradable clothes sustainable over time ?
Image credit: Bea Fremderman

Are biodegradable clothes sustainable?

You might have heard that if an item is biodegradable it will not stand the test of time, but biodegradable doesn’t mean low quality!
Biodegradable clothes will only break down if they are under conditions that promote decomposition.
“A number of factors, including light, water, oxygen and temperature determine the rate at which this biodegradation of organic compounds occurs,” Giusy Bettoni, CEO of C.L.A.S.S., an eco-textile consultancy.
Don’t worry! Your biodegradable t-shirt will remain loyal to you and breaks down only when you decide you don’t want it anymore.
Soon some brands will be releasing biodegradable jeans and shoes:

create your account and receive alerts when they drop 


From Sustainable Wardrobe Clear-out Tips to Sea Kelp Fashion

Each week, Re-news  brings you fresh information about the latest trends and breakthroughs in sustainable fashion.Find new content every week on our  Read  page. Share this post and spread the word (we need more sustainable fashion in this world).

6 Ways to Clear Out Your Wardrobe with a Clean Conscience

Elizabeth L. Cline, author of the new book The Conscious Closet, points out that Marie Kondo’s ‘spark joy’ method can lead to unnecessary waste. 

From Sustainable Wardrobe Clearout Tips to Sea Kelp Fashion

“The ‘spark joy’ method to me is a fast-fashion approach to cleaning out a closet,” Cline tells Vogue. “It’s really impulsive and creates a lot of garbage.” Instead, clearing out your wardrobe requires considered thought. “Consumers have a lot of power over whether or not the items they’re getting rid of are going to have a second life or if they’re going to landfill,” Cline continues.

Continue reading on 

Fashion Needs to Fix its Data to Tackle Sustainability

Technology professionals will have a growing role in the fashion sector’s bid to being more sustainable, according to an upcycling expert.

From Sustainable Wardrobe Clearout Tips to Sea Kelp Fashion

Nicole Bassett, co-founder of upcycling company The Renewal Workshop, says a big reason as to why there has been such widespread misinformation in the fashion industry is that, historically, companies have collected data that is too vague, rather than tracking and collecting “impact data”. For example, when tracking supply chain data, companies often do not have data collection processes in place to track how much water is being used, how energy is used, or how much carbon is emitted. “What unfortunately I think has happened is that because there isn’t a central place to go to gather every single impact metric related to every single brand, the way that we’ve been extrapolating data has probably been too vague, and I think that’s why there’s been a lot of concern that the data isn’t good,” Bassett told TechRepublic. 

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Sea kelp and Wildflowers: The Future of Sustainable Fashion

Pangaia, a materials science company is selling T-shirts made of a blend of sea kelp that are heavier than typical cotton tees and cool to the touch.

Sea kelp and Wildflowers: The Future of Sustainable Fashion

The material also absorbs moisture faster than cotton, says the company. Its hoodies and tracksuits, meanwhile, are coloured using non-toxic dyes made from food waste, plants, fruits and vegetables. But its other product, a down jacket filled with wildflowers, has the biggest potential to be a disruptor. The goose and duck feather down jacket industry is worth hundreds of millions of dollars a year and is forecast to grow as much as 20 percent each year until 2024, according to 360 Research. But it is facing a public relations struggle as consumers become educated on its sometimes inhumane and environmentally damaging processes. Shop Pangaia on Renoon.


Cover image: Images courtesy of Pangaia and Algiknit


What is Trashion?

 Fashion generates a huge amount of waste making it one of the key contributors to climate change.

It is estimated that each second a truck full of textiles ends up in landfill or in incineration plants (Ellen MacArthur, Charity Founder).

But, what if waste was not a problem anymore?

What if Waste was the solution of Fashion’s negative environmental impact?

What is Trashion?
Image credit from left to right: The R collection

What is Trashion?

Ok, let’s say it in other words. It is trash transformed into clothes. 
This process is called ”upcycling”.
The waste is upcycled to a new and more valuable resource that can be used as a raw material. And nope it doesn’t stink! It Smells Like Teen Spirit!
Like, The artist Marcel Duchamps, made with its famous readymade art pieces,

It is not uncommon to see unique pieces of clothing made with fabric remnants and scraps. However, Upcycling Fashion can be made as well in bigger quantities and with other types of discards such as food waste.

Find clothes made from military discards

What is Trashion?
Image credit from left to right: Altiir; Piñatex

Why is it sustainable?

#1 Reduce the consumption of raw materials

To source raw materials from waste, allow energy and material savings. Therefore, It is better for the environment as greenhouse gases of production are avoided and it will cost less to produce as waste is ”free”. Let’s call it a win-win solution!.

#2 Reduce the amount of waste

Upcycled fashion helps to reduce the overall amount of waste that goes into landfill or incineration plants. 

Trashion uses fashion industry waste like the clothes we throw away, but it can use other industries’ waste as well (food industry is one example).

Upcycling fashion could actually reduce the overall environmental footprint.

Find clothes made from pineapple leaf waste.

#3 Create awareness and lead to innovation

Upcycled fashion also creates awareness and sends a deeper message. It promotes innovation and, thanks to this cradle to cradle approach, we can now find upcycled waste innovation that was completely unimaginable only a few years ago such as Econyl and Piñatex®.

What is Trashion ?
Image credit from left to right: Burberry Econyl; Filippa K

How is Upcycling different from Recycling?

Both are helping to reduce the amount of waste but in different ways.


To recycle is to transform waste into its previous form through a process of transformation. Such as recycled paper made from used paper.

Shop clothes made from recycled textiles


To upcycle, on another hand, gives a new and more valuable purpose to waste. Sometimes the waste itself doesn’t even need to be processed and transformed which saves even more energy.
To upcycle waste is to give it a higher value than what it already has.

Clothes that give a new life to something that was no longer wanted or useable, such as Econyl Clothes made from fishing nets.
Do not confound with downcycling, which is to transform waste into a low-value utilisation. for e.g. an old t-shirt broken into cleaning tissues.


From Recycled Cashmere to Compostable Clothing

Each week,  Re-news   brings you fresh information about the latest trends and breakthroughs in sustainable fashion.Find new content every week on our Read page.
Share this post and spread the word (we need more sustainable fashion in this world).

Naked Cashmere Just Launched Its First-Ever Recycled Cashmere Collection For Women

Luxury direct-to-consumer brand NAKED CASHMERE just recently launched CASHMERE REBORN for Spring 2020, the company’s first-ever recycled collection for women that continues the brand’s sustainability efforts.

From Recycled Cashmere to Compostable Clothing

Constructed from post-consumer yarn that’s sorted by fiber length, shredded, and then re-spun back into 100% cashmere yarn, this recycled collection allows consumers to wear cashmere with significantly less impact on the environment.Learn more at ->.Create your Account and get notified  when the collection  is available on Renoon 

Is It Possible To Create a Sustainable Fashion Week?

As we find ourselves in the middle of a climate crisis, it seems that fashion needs to rethink the runway show. But can the industry’s tradition transform into a greener alternative?

From Recycled Cashmere to Compostable Clothing

 Helsinki Fashion Week’s event space, courtesy of Maika HolmaFashion Week, or Fashion Month rather, is unsustainable by nature. Think about it, the industry’s most important people fly to multiple cities all over the world, leaving a sizeable carbon footprint. Countless cars drive influencers, journalists, stylists, and buyers from event to event to help manage busy show schedules. There’s the environmental impact of show production; the sets and props that are created then thrown away, the invitations and show notes that are discarded, as well as the huge amount of electricity used for lighting. All this for a show that lasts just a matter of minutes.

Continue reading on -> 

Meet the Sisters Behind the Sustainable Australian Label Creating Compostable Clothing

“Sustainability is the reason we started Folktribe, so it is the single most important aspect of our label,” co-founder Emma Sommerville – who stepped back from her studies in architecture to go into business with her sister, Kellie – tells Vogue of the motivation behind her decision to launch their brand, Folktribe.

From Recycled Cashmere to Compostable Clothing

The design duo launched the sustainable Australian label, which is best known for creating chic yet compostable clothing, in an effort to provide conscious consumers with clothing that does not contribute to the damaging effects that fast fashion has had on the environment.  

Committed to raising awareness of this negative impact, the pair are doing their best to demonstrate the effectiveness of the numerous sustainable practices they have in place at Folktribe. “We use rainwater and solar power for any washing, dyeing or sewing throughout our process,” shares Kellie.

Read more at ->

Create your Account and get notified when the collection will be available

Cover images: Barcroft Media Getty Images via Harper’s Bazaar, Folktribe


From AI Clothing to Animals on the Runway at Paris Fashion Week

Each week, Re-news  brings you fresh information about the latest trends and breakthroughs in sustainable fashion.Find new content every week on our  Read  page.Share this post and spread the word (we need more sustainable fashion in this world).

Fashion of the Future: Will We Wear Clothes Designed by Artificial Intelligence?

Acne Studios debuted their first-ever artificial intelligence (AI) designed collection at Paris Fashion Week.

From AI Clothing to Animals on the Runway at Paris Fashion Week

The clothing was created in partnership with artist and programmer Robbie Barrat. 

‘When you design a collection, you have an idea of ​​what a jacket looks like, or a pair of trousers,’ says Jonny Johansson, creative director of Acne Studios.

‘The computer doesn’t know what a jacket is. It tries to learn from the images we gave it, and then creates its own idea. It was freeing, because we could then design a jacket that’s like from a parallel universe. ‘

Barrat is well known in the world of AI, or generative, art. Two years ago, code he devised was used to create an artwork that sold at Christie’s for £ 337,000 – the first of its kind.

Continue reading on -> 

This Meghan Marke-Loved Brand Launched a Gorgeous Line of Recycled Handbags

Rothy just launched its first-ever sustainable handbag collection,  giving a whole new meaning to the idea of ​​a statement bag. 

The line features five bag silhouettes that are constructed using 100 percent recycled materials , including the brand’s signature fabric that is thread-spun from single-use water bottles, along with a new material: marine plastic (collected within 30 miles of coastlines). 

Read more at ->

Stella McCartney Sent Animals Down the Runway During Paris Fashion Week

The lifelong vegan designer showed off a collection full of faux fur coats, fake leather tracksuits and … animal costumes. 

From AI Clothing to Animals on the Runway at Paris Fashion Week

“We’re the only luxury house who aren’t killing animals to create fashion shows,” McCartney said  after her AW20  show on the Monday morning of Paris Fashion Week.

But I wanted to communicate that in a fun way. ” That” fun way “was a group of dancing, fancy dress costumed animals, who walked the finale with the models. They were there to greet guests too, as they walked into the Opera Garnier, where show-goers were also encouraged to take a sapling and plant a tree in an effort to make the show carbon neutral.

“We all have to be involved in making the fashion industry more environmentally conscious,” she said.

Continue reading on ->

Cover image: Stella McCartney,  Mitchell Sams for Vice, other images via Acne Studios


How to break up with Fast Fashion

‘’Wow! It is soooo cheap!’’

We have all experienced the joy of finding a piece we love at a low price. We will have more money to buy the same piece in another colour. Because of course! This product is available in so many nuances that we cannot just choose one.

Fast Fashion presents new collections at a low price every 2 weeks, giving us the opportunity to refresh our wardrobe easily and often.

 80 billion articles of clothing are purchased each year  (CNN) 

But why is it so cheap?

Like fast food, fast fashion is quick, cheap, always available and unhealthy!

Fast fashion is often produced using cheap, toxic materials and chemicals. Further, companies usually outsource their production to factories that have dangerous working conditions, extremely low wages, and child labor.

 Now that you are aware of the true cost of fast fashion, you can end this toxic relationship.

How to break up with Fast Fashion ?
Image credit from left to right: People Tree & Closed 

How to end your relationship with Fast Fashion
#1: Recognize it at first sight

#What’s the price?

The easiest way to spot fast Fashion is the level of the price.

If your t-shirt costs less than a salad, it is a RED FLAG!Keep in mind “Fast fashion isn’t free. Someone, somewhere is paying.” Lucy Siegle, Ethical Living journalist 

#Who made it?
Check the label to see where it has been made and if it has certifications such as Fairtrade that can ensure ethical labor practices were used.If the price of that piece you love so much seems too low, it is likely that the person who made it is underpaid. A recent study showed that in Bangladesh, some garment workers were paid less than the living wage of 84,65 Euro monthly. (The Guardian ) 

#What’s the quality of the material?
Remember the nasty materials to avoid if you want to dress sustainably?Well, those are the cheapest ones as well, so you can imagine that they are the favorites of fast fashion brands!Stay away from any synthetic materials such as polyester.It may be cheap, but these items will lose their shape easily and end up in the throwaway or donate pile. 

#Is it the last piece?
Before making a purchase, ask yourself if you could find this item 100 meters away in the same shop or online.Fast Fashion restocks easily as it is based on quantity and not quality. New collections are presented every 2 weeks while the industry average is every 6 months.Where does this stock go once the trend is over?Fast Fashion ends up with tons of unsold goods every year.This stock called ‘’Deadstock’’ ends just like our clothes when we throw them away in landfill or burned

How to break up with Fast Fashion ?
Image credit: Riley Studio 

End your relationship with Fast Fashion
#2: Replace it with true love

#Avoid impulse purchases
They know how to get our attention with low prices but don’t worry, you can learn to resist them.
One way to do this is to buy only what you initially planned to, even if prices are terribly tempting.
Do you really need that piece? How many times will you wear it?
Actress Emma Watson makes her wardrobe decisions with “the 30 wears rule”. Promise to each item you buy that you will wear them at least 30 times! 

#Create the change
It is our attitudes that drive the market. Fast fashion is only the market responding to consumers who want to dress like celebrities and change thier clothes for each Instagram post.As consumers, we can push companies into more sustainable practices with simple questions such as:‘’Where does it come from? Who made it? Is this material sustainable?’’ 

#Buy sustainable clothes
Why buy from fast fashion brands that everyone has when you could buy sustainable clothes and be unique?
Yves Saint Laurent once said: “Fashion fades, style is eternal.” By wearing clothes that were made ethically and sustainably, you can spark positive conversations and drive real change! 

#Go second hand
What’s just as cheap as fast fashion and good for the environment?Second-hand is a perfect combination if you want to save the world and keep the style!

Find sustainable second-hand clothes

#Think twice
Recently, some companies have tried to mask the social and environmental costs of their clothing with ‘conscious collections’. However, the best way for fast fashion to become sustainable would be to ‘’slow down’’.

And then it would not be fast fashion anymore, right?

By following these simple tips, you can end your toxic relationship with fast fashion once and for all!

’We are never ever ever getting back together. Like ever!’’