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How to Know Which Sustainable Certifications to Go For?

Sustainable Fashion is important to you, but how can you tell what is truly sustainable?

There are so many certifications out there, how can you know which ones to believe or which ones are greenwashing you?

You have the same mixed feelings every time you go grocery shopping.

Where is your chicken from? Are your fruits organic? Are they certified Fairtrade? Is this chocolate vegan? Does this green color packaging indicate that it is more sustainable than the red one?

It is not about whether to purchase sustainably, rather how you can ensure that your purchases are sustainable. An eco-friendly piece of clothing could be considered ‘’Green’’ for different reasons.

’’When we talk about sustainability, we must also include all perspectives, and it is in fact a Culture, with a capital C”

Céline Semaan, founder of Slow Fashion

How to know which fashion sustainable certifications to go for?
Image Credit: Chanel Fall-Winter 2014/15

Is shopping for groceries any different than shopping for clothing?

When you set out to make the most delicious cake ever, the first step is always choosing the best ingredients. You will go to the supermarket and look for the highest quality ingredients.

If you’re vegan you might go for a substitute. If you have intolerances you will look for lactose or gluten-free ingredients.

You may seek out items from farmers who prioritize animal welfare, looking for labels like free-range and organic.

If you want to add some tasty fruits to your cake you might look for the origins of your berries and a Fair Trade sticker for your banana.

Let’s face it! When we shop for groceries, the first thing we do is check the labels to learn more about how the item was grown, the origin, the price, and of course the possibility of a cool certification logo. Doesn’t it make you happy when you see the sign “Vegan’’ even if you are not vegan?

Why should shopping for clothes be any different?

Well, just like food, some textiles are made from animals and plants.

Why wear something that you will not eat?

Did you know that there are materials your skin will thank you for?

How to know which fashion sustainable certifications to go for?
Image Credit from left to right: Reformation; People Tree

What should you look for in sustainable Fashion?

There are many sustainable options out there, how can you know what is real?

Well, it depends on which values are most sacred to you. Animal lovers might choose animal welfare over the environment. Of course, many values are important but it is not always possible to have an item that meets all sustainability criteria.

Nowadays certifications are mainly divided into three categories.

#Human Rights and Worker Wellbeing

Do you always make sure your banana has the Fair Trade certified sticker on it?

You might want to go for certifications that ensure workers receive fair wages and good working conditions. Fair Trade certified brands such as clothes from People Tree  or  Global Organic Textile standard, clothes are the ones for you!  Check out Renoon’s selection of clothing with a  GOTS certification.

The B Corporation certification is also a reputable standard that ensures a company takes responsibility for its supply chain workers. Certified B corporations must adhere to stringent environmental and social standards. Certified B corps such as Veja are completely transparent with regards to where their shoes were manufactured and by whom. They even go as far as sharing the origin of their raw materials.  This radical transparency coupled with the B Corp certification ensures the final product is truly sustainable (Fortune). Is the B Corporation Certification the way of the future? Probably.

#Environment Protection

Are you a bio-maniac when purchasing your veggies?

You might want to go for certification that ensures your clothes will not pollute the environment or have any toxic effects on your skin. One certification that restricts the use of toxic chemicals is called Oeko-Tex. Certifications that ensure organic materials including the Organic Content Standard & Global Textile Standards are for you!

#Animal Welfare

Do you always make sure that none of your food contains animal ingredients?

You can shop easy with Peta Approved fashion brands! Even if the item you want is made of natural textiles such as cotton, you never know which chemicals or treatments have been used on it. If animal welfare is an important value for you, make sure Peta has approved the brand you are looking at.

Did you know Reformation is completely vegan and approved by Peta?  Shop vegan Reformation clothes on Renoon!

How to know which fashion sustainable certifications to go for?
Image Credit: Reformation

What should you beware of?

Sadly ethical claims are not always supported by evidence. Sustainability has become a competitive advantage over the last couple of years and brands are using it to sell more. However, now that you will know the tricks, you will not fall into the traps.

#Greenwashing

We all have read somewhere labels on clothes that said ‘’sustainably made’’. I will not name brands, but you probably know who I am talking about.

Those “sustainably made” labels without any certifications, without any validation from a third party, are not necessarily true.

The buzzwords ”sustainable”, ”conscious”, ”green”, ”ethical” mean everything and nothing at the same time. It is always important to know how or why an eco-friendly item is considered sustainable.

Greenwashing is when a company or organization spends more time and money on marketing themselves as environmentally friendly, rather than actually being eco-friendly. One of the most basic examples in fashion would be a t-shirt that claims to be made with sustainable materials, but in reality, it is composed of less than 5% natural materials (The Guardian).

When in doubt, stick to labels that are supported by international standards such as the GOTS or Fair Trade certification.

It is always best practice to trust only certifications given by a third party, to ensure impartial and accurate accreditation. You can even check brands yourself by searching for them on official certification websites.

#Transparency

Did you see which brand was the most transparent this year based on the Transparency Index released from Fashion Revolution?

You might have come to the conclusion that transparency isn’t enough to be considered sustainable. Well, you’re right.

It is not because someone is ”honest” about what they are doing does not always mean that they are doing things right. The location of a factory doesn’t always correlate with the workers’ wellbeing or their wages (The New York Times).

Transparency is a major step in the right direction, but it is also important to check for sustainable certifications to ensure true and impartial sustainability.

Looking for a transparent and well-certified brand to shop?

Check out the latest from Filippa K  on Renoon.

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REINVENT

This is How to Build a Capsule Wardrobe in 5 Steps

First things first: what is a capsule wardrobe?

You can call it a “mini wardrobe” made up of high quality, versatile clothes that never go out of style. 

The idea behind a capsule wardrobe is to select 30-40 well-fitting items you will wear all season (including accessories). It’s not about how many items are in your closet, but rather being thoughtful about how they all work together cohesively.

As the weather gets nicer and you start to run out of quarantine activities, how can you not consider your capsule wardrobe for this spring?

And here is your time back

As Carmen Jenny, journalist and sustainability enthusiast, emphasized on her recent IG live interview with Renoon, a capsule wardrobe will be the dream for all of us who struggle with time: ready in the morning in a snap. If you are like us, the staring-at-the-wall experience is not new (also known as decision fatigue). Just substitute it with your capsule: fewer items to choose from and ready-made combinations.

Polish up your Style

Narrowing your wardrobe down to the pieces that you can’t live without is also a great way to define your style. Many of us face the problem of a closet full of clothes, but nothing to wear. Limiting your wardrobe to your favorite pieces will ensure that you always have something great to put on and make your style more refined and consistent. 

The top quality you needed

Finally, creating a capsule wardrobe actually reduces your desire to buy useless clothes. When everything in your closet matches perfectly together, you won’t feel like there is anything missing. You know that feeling when you buy a new skirt and wish you had that perfect top to match? By pre-planning the items you will wear for a season, you can break the cycle of always needing to buy something to match that new thing you just bought. 

The 5 steps you were waiting: Build Your Own Capsule Wardrobe

Step 1 – Style: found

Ready to ask yourself the right questions? Go through your current closet and evaluate what you currently have. What clothes do you wear most often? How well does your wardrobe match your lifestyle?

Not 100% satisfied with your current wardrobe?

Look for inspiration.

Pinterest is a great place to start (check out Renoon’s sustainable outfits board here). Try searching for words that define your ideal style. Some ideas include feminine, quirky, minimalist, sporty, classic, colorful, and bohemian.

This is How to Build a Capsule Wardrobe in 6 Steps
Image Credit: @best.dressed and @katybellotte via Instagram

Step 2 – Out: Empty Your Closet

Divide clothes into the following piles: love, maybe, donate/sell, occasion wear, seasonal wear, & sportswear. Store away out of season items that you don’t need right now.

Step 3 – Create Your Capsules

Colors:

Choose 3 or 4 of your favorite colors for the season, being sure to include a few neutrals to balance out your palette. 

Not sure what colors will work together?

Filter by color on Renoon to get a better sense of how your colors will mesh across a variety of pieces. 

This is How to Build a Capsule Wardrobe in 6 Steps
Image credits: Hailey Baldwin, Allegra Shaw
Capsules:

Choose 30-40 items that you will commit to wearing for the next 3 months. If you have space, move them to separate rack or dresser where you can easily distinguish them from the rest of your clothes. 

Need more inspiration to structure your capsules?

Check out some capsule wardrobe bloggers, like the popular Danish blog, Use Less

Or check out these Instagram bloggers based on your style Mariejedig (Colorful), carinasstyle (Classic), best.dressed (Vintage), Carmitive (Neutrals).

How to Build Your Own Capsule Wardrobe
Image: @carmitive

Step 4: Shop Better! 

Take a look at the capsules you have created and note any essentials that you may be missing. When you shop, look for sustainable basics, prioritizing neutrals, and versatile items. 

Looking for a specific item? Check out Renoon’s sustainable fashion search engine to find sustainable capsule wardrobe-essentials. 

Step 5: Care For Your Clothes 

Take Care & Repair

Always store your clothing properly and be sure to read care labels when washing! 

Find a local seamstress or tailor to make sure your favorite pieces last (your clothes will thank you).

Ok, now tell me how much is the bill going to be?

While building a high quality capsule wardrobe needs to be expensive looking at it first, investing in items that stand the test of time will reduce the quantity you buy each year and save money (and Planet) in the long run. For example, having 2-3 great pairs of jeans that you will wear for years is better than replacing cheap jeans each season.

How will you build your capsule wardrobe for spring?

Creating a capsule wardrobe is a long term project that will save you time and stress when putting together outfits.

By following these 5 steps and investing in a few high quality pieces each year, you are well on your way to the wardrobe of your dreams! 

So, how will you build your capsule wardrobe for spring?

Cover Image: Courtesy of Brittany Bathgate

 

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What is the Difference Between Organic and Traditional Cotton?

Cotton!

Don’t you love this material for its softness and lightness?

You can never go wrong with a white cotton t-shirt, right?

What if you discovered that this beloved material is one of the most chemical-intensive to grow?

Cotton is one of the most popular crops in the world and sadly, its production impacts human health through contamination of air, water and soil.

But don’t worry there is a solution, it’s called Organic Cotton!

You might be wondering since cotton is a natural fibre, why would organic cotton be more sustainable?

Or simply what makes organic cotton different?

Let’s break down what makes this material so sustainable.

Why is organic cotton better?
Image credit: Neeve

What is Organic Cotton?

Organic cotton grown in a more environmentally and socially conscious way.

It uses less water and fewer pesticides. Companies that grow organic cotton typically ensure that human rights such as fair wages, working conditions are respected at each step of the manufacturing process from the seed preparation to the weaving of the material.

#Seed Preparation

Organic cotton is cultivated with natural seeds and without the use of genetically modified organisms (GMOs).

#Harvesting

Organic cotton is grown in healthy soil with natural fertilizer and no insecticides or pesticides. This preserves soil fertility and ensures that the water is not contaminated. This part of the process also promotes farmer and wildlife safety.

#Printing

The first step is the bleaching of the cotton, which is done by using a safe peroxide rather than traditional chlorine bleaching. The second step is the dyeing, which is usually made with natural dyes with low metal and sulfur content. The final step, the printing, is done with low impact pigments that are water-based instead of petroleum-based (Organic Cotton Plus).

Why is organic cotton better?
Image Credit: Neeve

Why is Organic Cotton Better than Conventional Cotton?

Organic Cotton is definitely more sustainable than conventional cotton, given the environmental and social precautions taken at each step of the manufacturing process. The main advantages of this organic material can be broken down into the following 4 categories:

#People

Conventional cotton made with pesticides and toxic chemicals usually has consequences for farmers who are exposed to them regularly.  Repeated contact with these harmful toxins can result in health consequences that range from asthma to cancer, as some pesticides are carcinogens. The effects extend to the final consumer, as traditional cotton can create allergic reactions or eczema when the garment is worn (Organic Trade Association).

80% of cotton is grown in developing countries (Organic Cotton Plus), where workers are often at risk due to a lack of standard safety regulation and enforcement.

By avoiding toxic substances, Organic cotton farmers and their families are safe and can be sure that their food is not contaminated by chemical runoff.

Organic cotton clothes certified from the Global Organic Trade Standard (GOTS) also ensure that the International Labour Organisation standards are upheld, ensuring that the entire process is safe and ethical for everyone involved.

#Energy

Organic Cotton requires 62% less energy than conventional cotton ( Textile Exchange). Based on the same study from the Textile Exchange, the global warming potential of organic cotton is also 46% lower than conventional.

#Water

Believe it or not, Organic Cotton uses 91% less water than traditional cotton. This is because soils in the organic system capture and retain more water, allowing for increased rainwater absorption and reducing the need for artificial watering  (Textile Exchange).

A single kilogram of conventional cotton requires as much as 10,000-20,000 litres of water to produce (The Guardian).

Save 2700 litres of water by buying organic clothing and ensure help prevent water contamination.

#Land

Traditional cotton crops use 7% of worldwide pesticides (About Organic Cotton).

By avoiding toxic chemicals, organic cotton has 70% less acidification and 26% less soil erosion potential than traditional cotton (Organic Trade Association).

Why is organic cotton better?
Image Credit: Neeve

How to find out if cotton is organic?

Greenwashing is powerful nowadays.

In order to market a textile as organic, third-party verification is essential.

#The Global Textile Standards (GOTS)

GOTS is the most famous and stringent certification. It ensures the cotton has been processed in both socially and environmentally friendly ways.

In 2018, 5’760 businesses became GOTS certified (Organic Trade Association)

Any piece of clothing with the GOTS Label “Organic’’ will contain at least 95% of certified organic fibres (Global Standard).

If you have the option, always choose GOTS over other certifications.

Are you looking for the perfect white organic cotton t-shirt?  Have a look at Neeve’sAll of their pieces are made of organic cotton from Tanzania and manufactured in Europe.

#Organic Content Standard (OCS)

This standard allows complete traceability of the raw material. However, this standard does not cover the environmental and social issues in processing as the GOTS certification does. (About Organic) Social issues such as child labour or unsafe working conditions are not investigated.

In 2017, 3’650 businesses were certified OCS (Organic Trade Association).

#Better Cotton Initiative (BCI)

Careful with this one!

This initiative does not forbid the use of GMO, pesticides and other toxic materials.

Therefore, BCI cotton is not organic.

However, BCI cotton guarantee that precautions have been taken in order to use less water, less energy and fewer pesticides (Better Cotton Initiative).

It is still better than conventional cotton but if you could choose, go for GOTS Cotton.

Read more about Neeve: Not Your Average Organic T-Shirt: Your Guide to Finding the Best

 

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REINVENT

Not Your Average Organic T-Shirt: Your Guide to Finding the Best

Every morning Heleen Spruijt and Nadine Bronwasser – two long-time friends who believe in ethical life- had the same problem. Both of them used to spend ages deciding what to wear before facing exhausting days at work.
They decided to remedy this hostile challenge: they came up with the idea of creating a line that would inspire women and facilitate their process of choosing what to wear everyday.

Where to find your not average Organic T-Shirt

This is how Neeve, an Amsterdam based sustainable brand, was born. The aim is to create women’s effortless looks that are sophisticated, versatile and minimalistic.
Their lightweight and essential garments should be a must-have in wardrobes, have different shades and small details that make them special and not just “your average shirt”.

Where to find your not average Organic T-Shirt

The name Neeve comes from the Old Irish ‘Niam’, which means ‘bright, radiant’. Therefore sustainability is the core of the brand, placing respect for the environment, people and ethical values at the centre of their production line.
For their first collection, made in Portugal and launched in January 2020, they only use 100% organic cotton from Tanzania that is GOTS certified.

Whether you’re looking for the perfect organic basic tee to wear under your blazer, Neeve has a wide range of ideal items for your working busy days:

Shop Now

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RESET

Earth Day is Over, What Now?

The 22nd of April marks the 50th anniversary of Earth Day. It is a day to celebrate how far we have come in addressing sustainability, but also a day to reflect on areas and industries in which change is imperative. 

During this unprecedented pause in reality sparked by COVID-19, we are starting to see the positive impacts of reduced consumption. The air is a little cleaner, highways are less congested, and wild animal sightings have risen significantly. The virus has given us a glimpse of how quickly the earth can recover with changes in human behavior.

Earth Day is over: what now?
The Indian capital New Delhi, one of the world’s most polluted cities saw a 60% reduction in PM2.5 levels from March 23 to April 13 from the same period in 2019. (awar Nazir/Getty Images, SAJJAD HUSSAIN/AFP via Getty Images)

But halting entire economies is not sustainable, and as life starts to regain its normal pace, so too will carbon emissions and environmental degradation. COVID-19 has taught the world the hard way what can happen when nobody is prepared for a crisis. The effects of the virus have stretched to all corners of the earth, solidifying its status as a global health emergency. However, we needn’t forget that the climate is also in a state of emergency, one with the potential to outlast the effects of COVID-19. 

While it would be easy to call this pandemic a win for the environment, the United Nations has instead called for “a profound, systemic shift to a more sustainable economy that works for both people and the planet.” 

The Fashion Industry & The Environment 

When it comes to the environment, the fashion industry has a bad reputation. According to a recent McKinsey report, the industry accounts for 20 to 35 percent of microplastic flows into the ocean and outweighs the carbon footprint of international flights and shopping combined (2019). 

Earth Day is over: what now?
Microplastic Pollution; Courtesy of Orlando Barria/EFE via ZUMA Press

While awareness about sustainable fashion has certainly grown (Internet searches for “sustainable fashion” tripled between 2016 and 2019),  consumers are not following through. A US McKinsey survey revealed that while 66 percent say that they consider sustainability when making a luxury purchase, only a minority are willing to pay more for sustainable products (33 percent of Gen-Z and just 12 percent of baby boomers).

This discrepancy between values and actual purchases is worsened by greenwashing and unclear guidelines. Consumers are unsure of what “sustainability” really means and how they can identify sustainable brands. The Global Fashion Agenda’s Pulse report revealed a pervasive lack of consumer trust, amid accusations of greenwashing, using sustainability as a marketing strategy without a significant positive impact on the environment. This is where Renoon comes in, a platform that evaluates brands at the item level to ensure that they align with stringent social and environmental criteria.

What progress have we made?

Early 2019 saw the launch of the  UN Alliance for Sustainable Fashion. This past June, France became the first country to ban the destruction of unsold fashion goods, mandating that manufacturers and retailers donate, reuse or recycle. In September, the German government started “the Green Button” a sustainable textile certification based on the UN guiding principles of business and human rights. The EU has created a circular economy action plan with the goal of ensuring that products can be repaired or recycled, with a special focus on textiles. This surge of activity has brought fashion’s environmental impact to the global stage. At the G7 summit in August, over 150 brands signed on to French President Emmanuel Macron’s Fashion Pact.

Major brands are also starting to get on board. LVMH has committed to several initiatives, setting a target of 70 percent of the group’s leather to be sourced in Leather Working Group (LWG) certified tanneries, up from their current 48 percent. Brands such as Everlane and Reformation have proven that sustainability can be scaled, sparking the emergence of several new sustainable fashion startups in 2019. 

Earth day is over: What now?
Image courtesy of Reformation

What can you do?

As a consumer, the most sustainable thing that you can do is to consume less.  “The single best thing we can do for the planet is to keep our gear in use longer and cut down on consumption,” Patagonia says on its website.  While it is important to shop for sustainable products, it is also important to recognize the reality that shopping itself is inherently unsustainable. “There is no sustainable material, per se, because for everything you need a resource,” says sustainable fabric entrepreneur Nina Marenzi. 

So this earth day, I challenge you to slow down. When you do need to buy clothing, look on Renoon for brands that are contributing positively to the sustainable fashion movement. But above all, I urge you to shop for quality over quantity, buying less clothing that you will love for a long time.

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REINVENT

Who made my clothes?

Do you ever wonder who made your clothes?

Before reading this article, please take a moment and check where the t-shirt you are wearing has been made. It should be written on the scratchy label inside (if you didn’t cut it out yet).

It is likely that your t-shirt came from a country where garment workers are at risk, earning low wages and working in poor, unregulated conditions.

The joy of a new clothing item, should not come at the expense of the workers who made it.

Do you want to have more transparency when it comes to the people who make your clothes?

Get ready.

Fashion Revolution Week is coming.

Quality over quantity.

Fair wages.

Safe working conditions.

All this is possible, but it depends on us.

Who makes your clothes?
Image credit from left to right: Fashion Revolution; The Public Eye Awards (Picture of the Rana Plaza Tragedy)

Who are the garment workers behind our clothes?

Supply chain transparency is one of the pillars of a sustainable business.

#Before

In the fashion world, the tragic 2013 Rana Plaza collapse was a wakeup call for the entire industry.

The garment factory collapsed due to illegally constructed floors that were built to increase capacity.  Everything happened in only 90 seconds and 1,134 people lost their lives (The Guardian). The factory was a supplier for major western brands including Primak, Matalan, Benetton, Mango, Bonmarche (The Guardian).

The Rana Plaza tragedy shed light on the harsh realities of worker exploitation underpinning the global fashion industry.

Besides the terrible working conditions,  these garment workers have no hope for financial independence, as the basic salary in Bangladesh is $95 per month for 12 hours per day/ 7 days a week of work (Forbes).

#Right Now

Now that the majority of the world is in a state of lockdown, a humanitarian crisis is emerging in Bangladesh. The fate of 4.1 million garment workers rests in the hands of western fashion brands, who have reportedly cancelled over $2.8 billion due to COVID-19. (Forbes)

Without work, how will these workers survive?

The most vulnerable people are the ones who will bear the most severe consequences of COVID-19.

Now that the fashion industry has come to a halt, the overproduction that has gone on for years is finally visible.

Do we really need 150bn items of clothing to be produced annually? (The Guardian)

If you’re looking to break up with Fast Fashion, now is the time.

Some brands have released statements to say that even if they are not able to sell as planned, they will not cancel their orders and they will keep paying factories (Forbes).

But how will small businesses be able to pay for items if they don’t sell them?

Can sustainable brands uphold these values and promises without the financial resources to do so?

Small businesses are certainly struggling to stay afloat during this crisis (WWD) .

Now more than ever, they need our support to weather the storm of COVID-19.

Who makes your clothes?
Image credit from left to right: Stella Mc Cartney; Amber Valetta

How to catalyze the Fashion Revolution

The Fashion Revolution is a global movement that was created one year after the Rana Plaza tragedy. The main goal is to improve traceability and transparency in the fashion industry.

Since 2017, they created the movement #Whomademyclothes? Every year, to commemorate the incident in Bangladesh, Fashion Revolution Week encourages millions of people to come together to campaign for systemic change in the fashion industry.

This year, Fashion Revolution week will be from the 20th to the 26th of April.

How does it work?

#1 Take a picture where the brand label can be seen. Selfies with the reverse t-shirt are best!

#2 Post it on social media with the hashtag #Whomademyclothes and the name of the #brand of who you are asking to treat their employees better.

#3 You will (hopefully) receive an answer #Imadeyourclothes from the brand.

Even if you don’t receive an answer you can be sure that more we ask, the more the brand will feel pressure to share its suppliers and treat workers fairly.

Who makes your clothes?
Image credit from left to right: Girlfriend Collective, Kowtow

What will happen?

The possibility of a better world is already visible.

Good things are happening out there:

#Social & Environmental Responsibility

Since the Rana Plaza, social and environmental certifications awareness has increased. Fairtrade, Global Organic Textile Standard, SA800, B Corporations… There are so many possibilities.

As a result of these initiatives, the number of deaths related to fires or building collapsing has decreased. The number of accidents involving more than 10 deaths, decreased from 17 in 2013 to 4 in 2017 (New Works University’s Stern Centre).

To ensure that the person who made your clothes receive fair wages and work in good conditions, shop fair trade certified brands such as Kowtow or SA800 certified brands such as Girlfriend Collective.

# Transparency & Traceability

Brands are becoming more transparent.  Popular brands such as Patagonia and Everlane are becoming leaders in supply chain transparency and traceability.

The hashtag Whomademyclothes and Imadeyourclothes is increasing through the years, reaching  55,200 and 12,689 posts respectively in during Fashion Revolution week 2019.

#Concerned Customers

Customers are willing to pay more for things that are well made (WWD). Especially Millennials! In fact,  75% of them want fair trade products (Patagonia)

COVID-19 also revealing how much citizens care about small sustainable brands and how much they want them to survive this crisis.

Searches for  ‘’Support small business’’ on Pinterest, have seen an increase of 351% since the lockdown.

To answer to its users, Pinterest launched “The Pinterest Shop” to support small sustainable brands and businesses that need help during the pandemic (WWD).

In order to support sustainable brands in need, Renoon’s Team just launched Renoon Express.

Participate to boost a sustainable brand that needs and deserves more visibility! In addition to helping promote these socially and environmentally conscious companies, you might win a sustainable piece from your favorite brand, that our team will pay for (yes!).

#Post-Pandemic Changes in the Fashion Industry

There is a possibility of a new normal once this pandemic ends. Studies show the post-emergency fashion landscape will be characterized by heightened consumer awareness and interest in ethical and environmentally friendly options.  (WWD).

Why wait until the end of the pandemic? Shop for basics to help sustainable businesses to survive this crisis and promote brands that deserve it most through Renoon Express!

 

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RENEWS

From Sustainable Streetwear To Stylish Coronavirus Masks

Each week, Re-news brings you fresh information about the latest trends and breakthroughs in sustainable fashion. Find new content every week on our  Read page. Share this post and spread the word (we need more sustainable fashion in this world).

Ahluwalia’s Sustainable Streetwear for the 21st Century

From patchwork tracksuits to multinational football jerseys, designer Priya Ahluwalia centers notions of memory and heritage using repurposed fabrics.

From Sustainable Streetwear To Stylish Coronavirus Masks
Photos Courtesy of Ahluwalia

When considering “What is a truly global fashion garment?,” look no further than the track pant. As Ayesha A. Siddiqi wrote last year, “A track pant is the single article of clothing as likely to be worn in a refugee camp in Calais, or by a south London DJ, an Asian grandfather on a walk, or a supermodel. Today’s track pants are not a ‘new trend,’ they’re a culture shift.”

Read more on vice.com 

Pandemic, Plastics And The Continuing Quest For Sustainability

The COVID-19 pandemic has upended the global economy and disrupted the waste, plastic, and recycling industries.

From Sustainable Streetwear To Stylish Coronavirus Masks

While waste management, plastics production, and recycling sectors at first glance appear only tangentially linked to essential services, they are intimately connected to a thriving economy and critical public health roles. The uncertainties associated with the COVID-19 pandemic have caused significant limitations on recycling and municipal waste services in the U.S. and beyond. Meanwhile, the likely decrease in plastic waste generation—due to the global decline in economic activity, reduced collection rates and halt in container redemption programs where inventory may not make it into the waste and recycling system until post-pandemic—has been significantly muted by the needs associated with the pandemic. As a result, more recyclables are being disposed of in the traditional waste processes- landfill and incineration. 

Read more on Forbes.com 

30+ Fashion Brands Pivoting To Make Stylish Coronavirus Masks

By pivoting to make face masks instead, many brands finding a way to keep their businesses going while also serving a great need.

From Sustainable Streetwear To Stylish Coronavirus Masks
Image courtesy of Katie May

With healthcare workers facing critical shortages of face masks during the coronavirus pandemic, people like fashion designer Dexter Flawk are dealing with their own anxiety by directing their energy towards making as many masks as their two hands can handle. Others are organizing networks to sew and distribute masks. For example, Irene Lee, founder of kids’ clothing brand Bash + Sass, and her friend and chef Michael Hung launched SewMuchLove to spread awareness to individuals, brands and companies that can sew, then support and connect them to distribution channels.

Read more on Forbes.com 

Cover image:  AHLUWALIA 

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RESET

How to wash clothes during the pandemic?

Even though the risk contracting COVID-19 from your clothing is low, if it makes you feel better, it may be worth it. Here’s how to do it:

#1 Don’t shake the clothes

Avoid shaking the clothing you received to prevent the virus from spreading into the air (Unicef).

#2 The higher temperature, the better

Given the circumstances, put sustainability aside and wash your clothes at high temperatures if possible. Use the dry function if you prefer. Research has shown that a related coronavirus that causes Sars could be killed by temperatures greater than 56°C or 132°F (BBC; WebMD). Don’t worry, you can save energy and water by washing fewer, larger loads. (Centers for Disease Control and Prevention).

#3 Sanitize/wash your hands

Before and after touching the machine. Do not touch your face until you do it. The virus can last up to 3 days on flat surfaces. Therefore, if you’re using a shared machine, washing your clothes can pose a greater risk than buying them. (MarketWatch; Vogue).

Is it safe to buy clothes during the pandemic?
Image Credit: Filippa K

So there you have it. By taking the right steps, buying clothes during the pandemic is still safe. If you missed it here is where we talk about the topic, before you even have to wash the clothes:

Is it safe to buy clothes during the pandemic?

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RESET

Is it safe to buy clothes during the pandemic?

Spring arrived and it is finally time to refresh our closets.

The quarantine has given us time to research and shop sustainably with hopes of creating a better “normal” once this is all over.

However, some are still wondering whether it is safe to buy online.

Is it safe to buy second-hand clothes with the virus around?  Is it safe to buy clothes at all?

Some doctors change their clothes as soon as they’re home. Does that mean the virus can spread through clothing?

New information about COVID-19 is emerging every day. At the moment, there are many different theories on how the virus has spread, but it is widely agreed that the risk of contamination through clothing is low.

Here a recap of the most recent studies, as of today (April 10th), on whether the virus can spread through clothing.

Is it safe to buy clothes during the pandemic?
Image credit: ArmedAngels

Pandemic Clothing Purchases FAQ

#How long does the virus stay on clothes?

Let’s be honest, the data is changing all the time. However, it is currently thought that the virus lasts longer on flat and solid surfaces.

While metal and plastic can host for the virus for 2 to 3 days, clothing is not considered a material conducive to its survival.  (Healthline ; National Institute of Health). Unfortunately, it is not yet clear how long the virus can remain on textile (BBC).

The areas of your clothes to pay extra attention to are the flat surfaces such as buttons or zippers where the virus could linger. (Medicine Net).

Some studies show that the virus has a better chance of survival on “artificial fibers” such as polyester than on natural ones like cotton. (MarketWatch;Healthline).

Hey! One more reason to wear sustainable materials such as organic cotton. Shop organic cotton on Renoon.

So can you get the virus through clothes? The risk is very low!

Sarah Fortune, chair of the department of immunology and infectious diseases at Harvard says, ‘’it is all about hands and face’’ (MarketWatch; Vogue)

So no, you don’t need to change your clothes when you come back from grocery shopping (The Philadelphia Inquirer).

But please, if you someone sneezes on you don’t take the risk and wash your clothes!

Is it safe to buy clothes during the pandemic?
Image credit: Adidas X Stella McCartney

#Is it safe to buy online?

Even if you buy second hand, the risk of catching the virus from clothing ordered online is super low!

You actually have a higher chance of catching it from the cardboard box, where the virus could remain up to 24hours (i-D; Bustle). You might have MC Hammer song  “You can’t touch this” in your head every time you receive a package. But don’t worry, just open the box and wash your hands immediately after and you’ll be safe. Or not.

Let’s imagine the worst-case scenario where someone with the virus cough on your item just before to send it to you.

The package would need to reach your door in less than 24hours and the item would need to contain enough viral load to actually contaminate you.

It’s almost impossible.

In fact, Julia L. Marcus, an infectious disease epidemiologist, believes it is safe to buy vintage clothes given the time the clothes will spend in transit.

The risk of buying second-hand clothes online is actually the same as buying new clothes (i-D). There is no excuse not to thrift! Find pre-owned sustainable clothes on Renoon.

However, it is always best to wash your new or second-hand clothes before wearing them to eliminate chemicals and bacteria.

Is it safe to buy clothes during the pandemic?
Image Credit: Beaumont Organic

#How to be helpful right now?

You may have heard to avoid non-essential shopping at the moment. And clothing might fall into this category for you.

Keep in mind that many sustainable businesses might not survive this crisis as they have less resources than the bigger brands.

Did you decide to use this quarantine to break up with fast fashion?

Are you dreaming of a better normal when all this is over?
The moment is now & the choice is ours.

A more sustainable fashion industry is within reach. 

You might want to start with sustainable sweatpants that will keep you cozy during this quarantine.

Categories
RENEWS

From Rihanna’s Vegan Collection to Cartier’s $1 Million Female Entrepreneur Award

Each week, Re-news brings you fresh information about the latest trends and breakthroughs in sustainable fashion. Find new content every week on our  Read page. Share this post and spread the word (we need more sustainable fashion in this world).

Rihanna’s Vegan Capsule Collection Is Finally Here

The American singer has just launched an ultra-chic ‘vegan leather’ collection for her FENTY line.

From Rihanna’s Vegan Collection to Cartier’s $1 Million Female Entrepreneur Award
Courtesy of WTVOX

The first to wear pieces of Rihanna’s vegan leather fashion was Bella Hadid, this past March, during Paris Fashion Week. Rihanna’s vegan capsule collection includes jackets, trousers, skirts and much more. Part of the FENTY label, this limited edition collection proves that, finally, vegan fashion is getting celebrity attention. Create an account and get notified when FENTY drops on Renoon.

Read more on WTVOX.com 

Meet the masterminds of sustainable fashion and lifestyle Malaysian brands

From Earth Heir to Biji Biji, we talk to the masterminds behind Malaysian sustainable fashion and lifestyle brands.

From Rihanna’s Vegan Collection to Cartier’s $1 Million Female Entrepreneur Award
Image courtesy of REAL.M

This month of April, we want to pull your focus to get acquainted with the local sustainable fashion and lifestyle Malaysian brands whose creations promise to make you feel as good as they look.

From Earth Heir who works with over 100 craftspeople sourced through women’s cooperatives, indigenous tribes and refugee groups to Biji Biji who upcycles materials collected into renewed fashion collections and products, here are four amazing masterminds behind these brands.

Read about them on L’OFFICIEL.com 

Cartier’s Women’s Initiative Is Awarding $1 Million To Female Entrepreneurs: Here Are All The Finalists

One of the largest fashion-funded competitions between female entrepreneurs has just announced its shortlist — and the candidates are as strong as you’d expect.

From Rihanna’s Vegan Collection to Cartier’s $1 Million Female Entrepreneur Award
Courtesy of Cartier Women’s Initiative

 Each year, for the past 14 years, the Cartier Women’s Initiative selects 21 enterprises (in the fashion industry and beyond) with socially conscious roots, using their business models to solve problems and close white spaces in their global community. This year, Cartier’s awarding more than $1 million to female entrepreneurs through the initiative, including several subsequent cash prizes for winners at the laureate and runner-up levels. 

Get to know the finalists on thezoereport.com 

Cover image:  AMO & FENTY