We see it, we like it, we want it. In our world where the ‘new’ and trendy are a thing, buying second hand fashion has received a little bit of hype. Due to the growing popularity of sustainable fashion, buying second hand has become increasingly mainstream. Aside from being trendy and looking ‘cool’, there are several benefits to buying second hand fashion.
Here they are:
1. Wallet speaks first
This is probably the most obvious advantage of buying fashion second hand. You can find your favorite brands and designer items second hand at a lower price. This is simply because they have previously been worn by someone else and/or are no longer used by the previous owner. The wallet then speaks: you can access the latest trends or go back in time without risking to bump into fast fashion.
Besides being one of the most polluting industries globally, the fashion industry is also one of the most wasteful; where 85% of textile waste ends up in landfills (according to World Wear Projects). Moreover, estimates by the Ellen McArthur Foundation suggest that just less than 1% of used clothing is recycled into new garments.
If you buy fashion second hand, you are helping to recycle and reuse clothing, which leads to less textile waste! To know more about what *really* happens to our clothes when they end up in landfills, have a read at one of our previous posts.
3. Reduced greenhouse gas emissions
The fashion industry contributes to 10% of the world’s carbon emissions each year (according to statistics published by the UNEP and the Ellen MacArthur Foundation).For example, buying just one brand new white cotton shirt can generate the same amount of emissions as driving a car for 35 miles, according to Oxfam. By purchasing second hand instead of purchasing brand new clothing, you can help to minimise the growth of carbon emissions!
4. Saved water
The production process for our clothes requires a lot of water. By a lot we mean it takes 2,700 litres to make a cotton t-shirt (assessment by World Wildlife Fund) and 10,000 litres of water to make a single pair of jeans! (Statistics by the United Nations). Yes, that is A LOT of water and these are just a couple of examples.
If more of us recycle and reuse second hand clothing, the water used for the production of clothing can be repurposed. For example, it can be used to provide more drinking water instead of ending up as industrial waste!
5. Where did you find that again?
We have to admit, it can be a little awkward when you come across somebody wearing the EXACT same clothing item as you. Buying second hand can prevent this problem! Because it is from a previous season or a different decade, chances are that you will not find someone wearing the exact same item that you have found second hand. From rare pieces by your favorite brands to sought-after vintage gems, you will surely find a unique piece that complements your personal style!
6. Old trends are new trends
We all know that fashion trends come and go. Fashion that was once considered to be out-of-date is suddenly trendy again. Old school fashion trends such as wide-leg jeans or those oversized shoulder pad blazers that were very popular in the 80s (for example) have suddenly made a comeback today. Chances are, you can find trendy items second hand!
7. Better quality
As time has gone by, the perceived consumer value for clothing has declined over the last 15 years. The quality of fashion has gone downhill or is not the same as it was previously. The popularity of low-cost fast fashion in the late 90s and early 2000s is partially responsible for this. Fast fashion retailers began to replicate design elements from designer brands and produced them cheaply and fast.
Therefore, it is possible that sometimes, older or vintage items can hold better quality. Second hand fashion is often sold in good enough condition for continued wear, which already proves that it has stood the test of time.
Overall, without spending a fortune, we can all try to be more sustainable in an attempt to save our planet. Let’s not forget that to look our best in the process!
Have you ever imagined milk could be used to make a t-shirt?
If it could, what would be the benefit? Is it considered sustainable?
We all know the dairy industry has a dark side – so what would make this piece ecofriendly?
How did Milk become a Textile?
Believe it or not but this trend actually goes back to the 1930’s. Sadly, when synthetics entered the game as they were cheaper and easier to produce milk textile didn’t stand a chance and was rapidly left behind.
Let’s get straight to the point? How is it possible to transform milk from a liquid texture into textile?
#Warm it up until it reaches 50degres
#Add citric acid (Yes the name is scary, but no don’t worry it’s not dangerous)
#Divide the protein casein from the whey
#Secret step (you don’t need to know everything)
And Ta-dah! Textile fibre is made from milk and it apparently smells just like wool!
From this recipe, we realize rapidly that the solid protein called Casein is the secret of transforming this liquid into something solid.
Do you want one to show off on how cool you can be by saving the world before it’s too ‘’late’’? Click here to subscribe and get alerted when Milk clothes will be available
Are Textiles made from Milk Waste Sustainable?
Milk is used for cheese, ice creams and apparently clothes as well.
We all know the dairy industry has a dark side, so what would make this piece ecofriendly? Let’s see together if this innovative material meets our sustainability criteria
#Is there enough waste?
One of the main questions we should ask ourselves when we talk about materials made from waste is to ensure there is enough waste. We don’t want the milk production to increase and create more waste, right?
Let’s check this point together.
Apparently, 116 tonnes of milk is wasted each per year (EC Euopa). It’s huge because the dairy industry has frequent production spoilage which is responsible for almost half of the milk waste.
Milky my dear you successfully passed this sustainability check!
#What is Milk’s environmental impact?
The milk industry is not considered to be very green. Why?
Well, it requires a lot of land for the cows, water and emits a considerable amount of CO2.
One glass of milk per day for a year is actually equivalent to 703 showers, 229kg of co2 emissions or 941km of driving (BBC).
However, Cotton has also been accused of some of the same consequences. Let’s make a comparison.
To make 1kg of milk fibre requires less than 1 litre of water (says Antonella Bellina, founder DueDiLatte). However, 1kg of milk fibre needs 15 litres of milk, which requires 9,000 litres of water (TRT World).
The water footprint of 1kg of cotton is equal to 10,000 litres of water (The Guardian).
The result is, therefore, the same but in one case we use leftovers and in the other case we create something new.
Is it too cheesey to say we are in love with clothes made from Milk?
#Is it 100% natural?
As we know clothing can have an impact on our skin and on the environment, we want to dig a bit to understand if it is natural.
In the past, milk textile was treated with a toxic chemical called formaldehyde (Textile Today). You don’ t want to wear that, as it is considered to be a possible human carcinogen (Environmental Protection Agency). Don’t worry, it is easy to avoid it by simply going to any item certified by Oeko-Tex.
Milk fibre is considered in general really healthy for the skin as its pH is similar to human skin.
It is Antibacterial and has antiaging properties as it moisturizes the skin (Diagonal View).
Sounds almost perfect. This is the reason why we just want to highlight that natural does not mean vegan. Milk does come from cows and therefore is not appropriate if you have animal wellbeing as a sustainable fashion value.
How dairy make this to us?
What other food waste can be transformed into clothes?
‘’Clean your plate’’. How many times have you heard this sentence? For good reason indeed. 1.3 billion of food is wasted every year (UN Environment). And Even if dairy represents 20% of it, there are other natural wastes that can be upcycled into clothes (The guardian).
Here our favourites and completely vegan alternative to Milk Textile.
Certainly, one of the most famous vegan leathers available out there.
Pinatex, which is made from pineapple leaves. Who could have ever guessed that this byproduct could become more valuable than the pineapple itself?
We’ve all done those very important quizzes that show us new sides of our personality or which colors we should be wearing for summer. And no matter if we are 18 or 38, we still love them! Especially when it comes to something like sustainability.
The topic is so new and we still might be figuring out which values do we truly believe in and how to contribute in our own unique way.
So, what if your fashion values can make you feel like a celebrity?
Many celebrities, from Meghan Markle to… – well, we won’t spoil you the quiz – who are very much into sustainability and inspire millions of people every day. There are so many different values that make a piece of clothing more sustainable. Is it vegan? Is it organic?
So with which celebrity do you share the same values with?
Take the quiz and find out your famous sustainability-twin:
Even before the pandemic, the topic of sustainable fashion was becoming increasingly prevalent in the news and social media. All this time at home has many of us considering our own fashion footprint. After wearing exclusively sweatpants and hoodies for the past few months, you may be questioning whether you really need all of the stuff in your closet after all. Having a sustainable wardrobe sounds intriguing, but how do you actually start? How can you move beyond the trendiness of sustainable fashion and integrate it into your lifestyle?
1. Educate yourself: Read more, shop less
The first step in embracing sustainable fashion is to educate yourself. What is the social and environmental impact of the current fashion industry? Which fabrics are most sustainable? How can I ensure that my clothes were produced ethically? Why does sustainable fashion matter?
Once you are able to answer these questions, you are well on your way to a more sustainable lifestyle.
Below are some great resources to get you started:
Renoon’s ‘read’ section is an excellent place to start. Below are some eye-opening articles by industry expiry Elena Picci.
“Fashionopolis: The Price of Fast Fashion and the Future of Clothes” By Dana Thomas
@Fash_rev is an account dedicated to the Fashion revolution Global movement calling for greater transparency in the fashion industry, famous for #WhoMadeMyClothes?
@Carmitive and @candicemtay are some great slow fashion bloggers
And of course, @Renoon posts sustainable outfits, trends and interactive stories
The True Cost is a must-see documentary on your next Netflix binge. This exposé on the fast fashion industry which shows that if the price tag looks too good to be true, then it probably is
Renoon’s Sustainable Fashion Podcastis a great way to make your daily commute a little more educational. Each episode, Renoon’s founder Iris Skrami interviews founders of sustainable brands, diving into their unique career paths and goals.
2. Define your values
Once you have educated yourself on the basics of sustainable fashion, the next step is to decide what matters most to you. While it would be great to shop only for items that are made from recycled, vegan materials, pay competitive wages, and support local artisans; the reality is that most companies are not perfect and there are often trade-offs that need to be made. By uncovering your core values, you can filter through the sea of options and ensure that your purchases align with what matters most to you.
Lucky for you, Renoon has a created a fun and easy quiz to help you identify which values are of most importance to you
3. Evaluate your current closet & shop accordingly
Now that you know the basics of sustainable fashion and have a strong understanding of your own personal values, it’s time to open up your closet. Pull out some of your favorite items and check the label to find out where and how they were made. What kinds of fabrics are they made of? Do your favorite brands align with your values?
If the answer is no, that’s ok.
But now that you know better, you can do better.
Every euro you spend on clothing that supports people and the planet is a vote for those values. By supporting sustainable businesses, you are shaping the future of the industry.
But investigating sustainability standards can be time-consuming. That is why Renoon has done the work for you. On Renoon’s website, you can filter clothing by values such as Vegan, Organic, and Upcycled clothing.
Want to feed your shopping addiction a more sustainable way? Check Renoon’s selection of second-hand options.
Need something dazzling for a special occasion?
We won’t stop you – find something that catches your eye at a local boutique and rent it from there.
Embracing a sustainable fashion lifestyle doesn’t need to be difficult or daunting. By educating yourself, uncovering your values, and shopping according to those values you are well on your way to a more sustainable future!
It all started about a week ago, when the sustainable brand Reformation made a post on Instagram. This post was in honour of the Black lives matter movement and was made with the aim to promote donations to verified organization.
However this statement seemed a bit bitter after a person, ex-employee of the brand posted the following comment:
‘’Working for Reformation deeply traumatized me. Being overlooked and under valued as a woman of color who worked & managed their flagship store for 3years was the hardest. I cried many times knowing the color of my skin would get me no where in this company. Yael never looked at me. She would walk pass me and never spoke to me. But would tell white associates that they were pretty. I once went to visit the shop after a couple years gone and a new black associate asked me if i honestly thought there was a chance for black people to move up in the company. And i said if you’re asking this 2yrs after I left, than the answer was and will always be no. This story goes deeper and Ive always been afraid to tell it. But no more fear from me.’’
Following this post, other comments from ex-employees came in force to approve her story. She became a real source of inspiration for black employees who were treated bad just for the color of their skin.
Different articles went out accusing this brand of being racism and as a consequence the Reformation management team had to put their Instagram account on private to stop the haters.
Since Saturday 6th June, Diet Prada’s post on Instagram has been traveling all around the platform.
Even though these accusations are serious and we don’t support any racial behavior, Reformation remains a brand who has proven itself in terms of environmental responsibilities. Therefore, our feelings are mixed and we would like to have more information in regards to the topic. Reformation, We are waiting for your answer.
Update: 08:30 CEST Monday, 8th June 2020
Aflalo apologised on Sunday 7th in an Instagram post captioned “I’ve failed,” and announced a diversity and inclusion board, a personal donation of $500,000 and an independent investigation into the company’s workplace culture:
Update: 15:30 CEST Friday, 19th June 2020
Aflalo resigned on Friday 12th of June saying that ‘“Over the past few years it has become clear to me that I am not the right person to lead a business of Reformation’s size and scope. On a personal note, I have long struggled with the public facing nature of my role and with managing our team. It is time for a change.” (BOF)
The good news, however, is that the new chief executive, Hali Borenstein, will include goals on diversity and inclusion in Reformation’s sustainability reports (Sourcing Journal).
Click here to subscribe and keep track about this topic.
Key Points of Carbon Footprint and Sustainable Basics
If you are already part of Renoon, you know by now that the Fashion Industry emits more CO2 than flights and maritime shipping combined (Business Insider).
One thing is sure, we cannot live without our earth. For years now it has been said, seen, and repeated! The planet is dying. We are killing it in many ways. You know the song. The billions of tonnes of CO2 emitted each year are killing us softly.
To live as we currently do today, we would actually need 1.75 earths (Fortune).
The fashion industry is responsible for 10% of the global carbon emissions productions (Forbes).
#Whats does Carbon footprint even mean?
Bare with us just a second with some juicy numbers. Carbon footprint is the total amount of greenhouse gases produced by human activities, measured in terms of carbon dioxide and other carbon compounds emitted. For example, 4’428km of driving by car is equivalent of 1 tonne of CO2 (Tshared)
Many brands signed the Fashion Pact and promised to reach carbon neutral by 2050 and to use 100% renewable energy throughout their supply chain by 2030 (Le Monde).
How many pieces of clothing have you purchased but never worn? On average, we are not wearing half of our wardrobe (Green Peace).
Why do we at Renoon talk a lot about basics? Because these are the clothes we tend to purchase most often. We all need some fresh pairs of socks every couple months, or a new white T-shirt.
Your impact can be greater if it is focused on items that you will tend to buy several times per year. Therefore, today our focus will be on wardrobe essentials, which are Panties, Socks and of course those white t-shirts we all love. These items are more difficult to rent or to buy secondhand.
What if by switching to sustainable basics you could already have an impact?
PS: Our calculation is made on averages disclaimed by different brands. The aim is not to fill your head with numbers, but to give you some perspective of what your impact could be if you choose to buy sustainable essentials.
Save CO2 emissions by switching to Sustainable Panties
Of course, the most sustainable option is to be naked but we love fashion too much to quit it.
And as panties might not be the item you want to buy secondhand or rent, we have tips for you. How many times do you renew your panties ‘drawer’? Let’s take a look at how this impacts our beloved planet.
#Underwear Carbon Footprint
As you can imagine the carbon footprint of panties is not the most commonly available information out there. Surprisingly, we found a brand who discloses this information. Apparently, our dear underwear if made of common polyamide and cotton emits 0.6kg of CO2 emissions during manufacturing and creates a carbon footprint of around 1kg of CO2 in its lifetime (OVS).
Let’s imagine we buy those 3 packs every 3 months. This would mean that our panties’ carbon footprint is around 12kgs of CO2 annually!
#Sustainable Underwear Carbon Footprint
By switching to materials that emit less CO2 such as Tencel you could actually save 0.4kg of CO2 per sexy thong. In total, switching to underwear made with sustainable materials could save 7.2kg of CO2 emissions per year.
That may not seem like a lot, but combined with a sustainable bra you could in total save double and have a sustainable set (let us know when your next date will be checking how sustainable your lingerie is…)!
Check out Sustainable basics on Renoon to reduce your carbon footprint and create an account to know when new ones are indexed.
Save CO2 emissions by switching to Sustainable Socks
We all have the same problem. Our socks magically disappear. Does the washing machine eat our socks? Are there mini goblins that steal them during the night?
Nobody really knows the truth about where our socks end up – but one thing is sure, we have to buy them pretty often. Just take a minute and try to figure out how many socks you bought last year, Or should we ask ourselves how many we lost?
#Socks Carbon Footprint
The footprint of socks varies widely based on their material and thickness.
Socks made from polyamide, produce 2.1 kg of CO2 emissions during production (OVS). This carbon footprint is not complete as it does not include the emissions related to the use of the product and the end of its lifecycle when we inevitably throw them away (or simply disappear in the case of our socks). On average, half of the carbon footprint is produced once the item reaches our closet. Therefore, one pair of socks made from Polyamide has a carbon footprint equivalent to 4kg of CO2. Just because we all love mathematics, let’s multiply this number by the amount of pairs of socks we bought last year. Based on a survey, on average in Italy, each person purchases 16 pairs fo socks annually. This would be around 64kgs of CO2 emissions only for socks! What if you could reduce it by switching to sustainable socks?
#Sustainable Socks Carbon Footprint
The sneaker brand Allbirds, well known for disclaiming the carbon footprint of each item they propose on their website estimates that the entire carbon footprint of their socks to be between 1.4kg to 1.9kg of CO2, depending on the weight of materials used.
It is half the amount of emissions of basic socks! Why?
Because these sustainable socks are made of Tencel, recycled nylon, and recycled polyester.
In total, you could avoid more than 40kgs of CO2 emissions per year by simply going for socks made of sustainable materials.
The best alternative would be to shop socks from a carbon-neutral brand or find sustainably made items.
Save CO2 emissions by switching to Sustainable T-shirts
By now, we hope you have that white T-shirt that goes with everything in your closet.
It might be your favorite piece from your wardrobe, and you may have several back-ups to wear between washes.
How many white t-shirts do you currently have? Never, enough right?
Let’s just have a look together at its carbon footprint and how much could we save by switching to sustainable options.
#T-shirt Carbon Footprint
The lifecycle footprint of a t-shirt includes all the CO2 emissions from the cultivation of the raw materials to the times you will wash it.
Careful though! If your t-shirt contains polyester it could emit up to 5.5.kg of carbon dioxide instead of 2.35kg, if made from cotton! Just to give you a quick and beautiful image of this material. Polyester requires 70 million barrels of oil every year to be produced (BBC).
Choose t-shirts made with organic cotton or Tencel.
#Sustainable T-shirt Carbon Footprint
Based on a Tshared study, Your sustainable t-shirt would emit 2,35 kg of CO2 emissions over its entire lifetime.
Half of it is emitted while you use it. 1,22kg will be emitted during washing, drying, ironing and once we through the item away. This can be reduced easily. Tumble dry worst offender in terms of CO2 emissions once the item reaches your home. To reduce your at home carbon footprint, the first step would be to wash your t-shirt less often and to make sure the entire washing machine is full. The second step would actually be to skip the drying and ironing all together.
Let’s imagine we are really responsible with the item once it gets home and the carbon footprint is only 2kg of CO2 emissions. What will be your t-shirt’s carbon footprint in a year?
For only 5 cotton and well-treated t-shirt purchases per year, you could reduce this item’s carbon footprint from 27.5kg of CO2 equivalents (CO2e) to 10kg of CO2e. More than half!
How much CO2 can you save by switching to sustainable basics?
To conclude by switching to sustainable panties, socks and t-shirts you could reduce your carbon footprint to 64kg of CO2, down from 128kg.
7 kg of CO2e by switching to sustainable panties (12 per year)
40 kg of CO2e by switching to sustainable socks ( 16 pairs per year)
17 kg of CO2e by switching to sustainable t-shirt ( 5 per year)
Not enough for you? Do you want to have zero emissions?
If this is important to you make sure you select that “Carbon Neutral” preference when you:
Small changes in our habits can become significant over time. What better occasion than the 5th of June, known as well as the World Environment Day, to get new habits and to switch to sustainable basics?
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