The impact of Online vs Offline Shopping

In this day and age, buying online is more convenient than ever. The wide selection of brands and retailers on the web as well as the convenience of express delivery and free returns have made online shopping very appealing. Especially with recent events and the stress resulting from the Covid-19 lockdowns around the world, we have no choice but to hit the ‘add to cart’ button. 

Shopping online instead of traditional retail can be a more sustainable option. Online shopping could have a lower carbon footprint than shopping in-store in spite of the delivery trucks. This MIT study from 2013 concluded that in certain scenarios,  online shopping could emit less CO2 emissions than traditional shopping. However, it could also emit more CO2 emissions in other scenarios. Why?

As you already know, the impact of traditional shopping will depend mainly on the transportation used. Online shopping, on the other hand, has some factors to consider in order to make it a sustainable option. Let’s see how we can make this option the most sustainable one.

What is the environmental impact of online shopping? 

Shipping and delivery

There is a massive amount of energy and pollution involved in transporting products from one place to another. However, the environmental impact from shipping varies drastically depending on where your order has come from, its size, weight, and type of transportation.  Shipping by airplane, for example, has the highest carbon impact. 

Packaging waste

Typically, products are shipped in cardboard boxes or plastic bags. Often, if an item is packaged in a cardboard box, it still has plastic bags inside. With clothing, this is often done to prevent moisture. Even if you purchased something from the store, it was most likely shipped in the same type of packaging after all.

Both cardboard and plastic packaging have pros and cons. Of course, the major issue with plastic packaging is that it is not biodegradable. That’s why options such as paper or tissue are great sustainable alternatives because they are compostable and hold similar properties to plastic. If you purchase from sustainable brands, it is more likely that they will incorporate eco-friendly packaging.

How can you shop more sustainably online?
Image source : Logistex

Here some tips to minimise your environmental footprint from online shopping: 

1. Order from local brands to minimise emissions from shipping

Aviation accounts for 12% of CO2 emissions from all types of transport, compared to 74% from road transport, according to the Air Transport Action Group. If you order from local brands, it is less likely that they will deliver your order by airplane or even by van! According to a study in the Journal of Environmental Science and Technology, replacing delivery vans with electric cargo bikes can lead to a 26% decrease in greenhouse gas emissions.

How can you shop more sustainably online?
Image source: @karl_shakur

2. Plan out what you want to buy

Making multiple and separate online shopping orders every day, and selecting express delivery options instead of combining your orders into one single delivery that will take longer to be delivered can potentially increase greenhouse gas emissions. The return rate for online orders is often higher than from shopping in stores, which also increases emissions. Making wish lists or inspiration boards on Pinterest is a great way to make a plan of what you really want to buy!

Want to be more efficient? Maybe try to combine your online order with friends and family to reduce the impact of waste packaging. This can actually save you some money from shipping and also prevent you from making impulse purchases.

How can you shop more sustainably online?
Image source: @rosiehw

3. Avoid making impulse purchases

The temptation that comes from online shopping is that it makes us buy things that we probably would not buy in-store. Buy what you actually want and need so that you are more likely to be satisfied with your purchase and will not end up returning it. 

Yes, sales and discounts can be very tempting because of their reduced prices. Although there is nothing wrong with saving money, you want to make sure that you will actually make good use of the items your purchase.

But then we know…it’s hard to resist and that’s ok.

How can you shop more sustainable online
Image source: Friends

4. Avoid purchasing items with the intention of returning them

The environmental impact of returning online orders is often overlooked.  A study by Deloitte in 2016 has found that online shopping leads to five times more returned products, which can negatively impact the environment.  In addition,  20% of online returns end up in landfills because they cannot be resold by the retailer, according to GreenStory. If it is possible, you can try to return your online order to a physical store if it is available locally.

5. Familiarize yourself with sizing charts

The disadvantage of shopping online is that you can’t try things on to see how they fit and feel. Sizing charts vary across different brands and that can be confusing when shopping online. When browsing, make sure you check out the size guides, measure yourself, read reviews, or even ask questions about the fit. This way, you will feel good about the item you bought and will not end up returning it. 

Image source: @chainkyr

6. Choose regular instead of express or ‘same-day’ delivery

This allows postal services to wait for full loads instead of delivering orders in half-empty shipments. Once you have selected your delivery option, make sure that your online order is delivered successfully to prevent multiple delivery attempts. When postal services have to make multiple delivery attempts, this increases carbon emissions. 

7. Order sustainable collections

Brands are more likely to have more environmentally friendly delivery services when they have sustainable collections in their offering.  Also, some brands recently have started to carbon offset their airplane deliveries. They are normally registered under the Carbon Neutral Certifications. A great new addition is compostable packaging instead of plastic to minimise waste that goes into landfills! Would you like to have a section on packaging on Renoon? Let us know. 

You can check out sustainable brands such as Holiday Romance that use recycled packaging.

Image source:

The bottom line 

We may not be able to shop our way to a sustainable future, but we can try to make better shopping choices to get there. Make conscious decisions about what you buy and how you buy it. 

Start doing so by searching for sustainable fashion options on Renoon. 



The 6 steps we are taking for a sustainable summer closet

Sweet, sweet, summer, we waited for you for such a long time but now that you’re here we don’t know what to wear for some chill cocktail nights. The ‘’I have nothing to wear’’ couldn’t be more appropriate. And the panic for a conscious consumer like you is on!

Here 6 steps for a sustainable closet this summer
New York Minute, 2004

Take a deep breath. We are sharing with you these 6 steps to follow and chill for sure. With the heat of the sun in your head, it might be difficult to resist. But do not give into fast fashion. Yes, even if that dress is really pretty.  This summer is all about sustainable fashion. Did you already forget the promise you made to yourself during quarantine?

I remember what you did last summer. This time let’s do it in a sustainable way!

’What did you do this summer Sandy?’’ Read Renoon’s post and went sustainable all the way.

Here 6 steps for a sustainable closet this summer

#1 Go for clothes made from natural materials

Tell me more! Tell me more! Linen & Organic-Cotton are the two natural materials to keep in mind this summer. Do you want to feel fresh and light in your next dress? Go for those healthy materials and avoid any plastic derived materials that will just make you sweat. No thank you! Find here some organic cotton and Linen masterpieces.

Just imagine how discussions will look like with these kinds of clothes..

‘’’Ooooh, I love your dress’’?

‘’Thanks! Did you know organic cotton uses 91% less water than traditional cotton’’

Head here to know more about organic cotton in case this leads to an entire discussion

Here 6 steps for a sustainable closet this summer

#2 Go for a bikini made with recycled nylon

Difficult to avoid plastic when we talk about Swimwear. Yes, it’s confusing. Sadly a plastic-free closet might not be possible this summer as most of the swimwear are made of synthetic materials. Hopefully, for us, there is a sustainable alternative to plastic:  topless. Just kidding. Go for: Econyl! Here more details about it.

Choosing recycled plastics which some came directly from the oceans, cleaning them up, is much better!

Are you looking for a sustainable swimwear but don’t know where to start? Have a look at Jennifer Dobrowolski’s article on where to find Sustainable Swimwear made from ECONYL®

Or head up directly to Renoon’s Econyl’s sustainable swimwear!

Here 6 steps for a sustainable closet this summer
Dirty Dancing, 1987

#3 Cut those jeans

Go ahead! You know slims are out of fashion and you don’t wear them anymore. Transform those skinny jeans into cycling shorts that you’ll wear the entire summer.

For the most motivated you can transform your jeans into a skirt.

A basic pair of jeans requires 3482 liters of water. Save water by giving them a second life instead of throwing them away.

In case you do really need to purchase a new pair of denim shorts, have a quick look at how to find sustainable jeans before.

Here 5 steps for a sustainable closet this summer

#4 Crop Everything

Crop tops everywhere! This summer by making a knot, using your scissor or simply by trapping your tops under your bras. Belly party is guaranteed. Just take any top that might have suffered a laundry accident and cut them all. Easy and fun! Exactly all you need this summer. This works as well with your partner’s t-shirts. They might not even recognize, it belongs to them once you made it a cut.

Here 6 steps for a sustainable closet this summer
Freaky Friday, 2003

#5 Mum’s closet

Slow fashion is the new sustainable trend of this year. Just build a capsule wardrobe by following these 5 steps and re-use items that you already have. When we say ‘’have’’ we do intend any closets in your house. Summertime sadness for them. Your flatmates or family member will forgive you if you explain to them it is for sustainability sake. At the end you’re are saving the world and they should see you as a superhero. The idea behind is to slow down our fashion purchases. At today 80 billion articles of clothing are purchased each year  (CNN). Here how to break up with fast fashion and embrace a more sustainable lifestyle.

Here 5 steps for a sustainable closet this summer

#6 Go Naked

The most sustainable fashion solution and perfect for a warm summer! Is there really the need to explain further this point?

”It’s gettin’ hot in here, so take off all your clothes” Nelly

Here 6 steps for a sustainable closet this summer

Make this summer memorable by wearing only sustainable clothes

Summer is all about happiness and positivity!

Since we are sure these 6 steps have convinced you…or did they? Ok well, just have directly a look at Renoon’s selection of responsible clothes

And since you are here, maybe already sunbathing without knowing what else to read, take this summer quiz everyone is loving: Which sustainable celebrity are you?


Use your sustainable values as a fashion statement

You are what you wear

Fashion is much more than just a garment or a piece of clothing- as discussed by our guest speaker María Fernanda Hernandez (Head of Sustainability and Global Communications) at our partner LVRSustainable in our  ReTalks Instagram Live on human rights and social responsibility in fashion.  Fashion is an experience and a powerful form of self-expression that is important in positioning our personal values and how we see ourselves within society. There can be a story behind every shirt, dress, bag, or accessory that we wear.

The way we express ourselves through fashion can provide an influential platform to drive change towards more ethical and sustainable practices in fashion supply chains. Here is where self-expression through fashion has evolved into something bigger – a choice and our way of life.

Use your sustainable values as a fashion statement
Image Source: MATE the label

Your fashion choices can make a big impact.

You may be thinking, how does our self-expression through fashion contribute to a greater sustainable future? Fashion is one of the most influential industries out there in terms of social and political impacts. Worldwide, consumers purchase about 80 million new pieces of clothing each year according to The True Cost Documentary. This also means that today, we as consumers are purchasing 400 percent more clothing than 20 years ago! The magnitude of fashion consumption and production today has a substantial effect on our planet and the communities surrounding it. We tend to buy more clothing because we tend to get rid of the clothes that we already own. 

Use your sustainable values as a fashion statement
Image Source: Pinterest – unknown original source

What are the value-based choices that you can make?

Fashion choices based on sustainable values vary from person to person. Although it is not restricted to the following, here are some value-based choices that you can make when buying fashion:

1. Eco-friendly and environmentally sustainable: if you love the environment and are passionate about minimising the environmental cost of fashion, you can choose to support brands that are sustainable. From a product level, you can choose to buy fashion that holds an environmental sustainability certification.

You could also undertake a slow fashion approach where you focus on quality over quantity. When you actually buy new clothing you invest in high-quality pieces that are made to last. This way, you are maximising the usage of the clothing that you already own! According to Fashion For Good, simply wearing your clothes for an extra nine months, you can reduce waste and water usage by 20-30 percent!

2. Ethical labor and social responsibility:  Are you passionate about human rights? Do you have a strong belief that garment workers should be treated well with good working conditions and fair compensation? You can choose to shop for fashion that is ethically produced. From a product level, you can look for products that are Fair Trade or B-Corp certified for example.  Brands such as Kowtow, People Tree, and Veja have a track record of transparency and social responsibility in this area. 

3. Animal rights (vegan and cruelty-free): If you are passionate about animal welfare and have no interest in wearing animal products, you can choose to buy fashion that is vegan and cruelty-free! Some PETA approved brands that you probably need to know about are Studio JUX and Mud Jeans. Here is a selection of vegan fashion options to check out!

4. Material innovation: If you are fascinated by the exciting new innovations in sustainable fashion materials you can look for fashion made from recycled materials or fabrics that are solving wastage from food consumption. You may want to check out a material like piñatex, a vegan leather alternative made from pineapple leaves! Check out our selection of products made from piñatex.

5. Charitable: If there is a cause or charity that you are passionate about, you can support charitable brands or brands that join forces with charities. You can be involved in the cause and look fashionable while doing so! Brands such as People Tree have their own charitable foundation with a commitment to poverty alleviation and the promotion of environmental protection for communities around the world.

Still unsure of what your sustainable values are? Take this fun quiz and discover what is important to you!

So many options out there…how can you find fashion that aligns with your sustainable values?

If we choose to shop from brands that place sustainable values at their core, we can outwardly express these values through the clothes we choose to wear. Wearing conscious fashion is a very powerful way to express ourselves, and what we believe in. This way, we are moving beyond the materialistic side of fashion.

As consumers, we would need to change the perceptions we have towards clothing. If we create meaningful and long-lasting relationships with clothing instead of giving in to excessive or meaningless consumption, we are actively making a difference towards a more sustainable future. 

If you would like a more comprehensive guide on how you can start your sustainable fashion journey, reading this previous blog post is a great starting point.

Let technology help you to communicate your sustainable values through fashion

We are in the digital age where we are coming across continuous developments and innovations in Fashion Tech. Technology has made it easier than ever to find fashion that is based on your sustainable values. 

Sustainable Fashion App

Renoon is an innovative search-engine platform that allows you to search for sustainable fashion options based on your personal values and outlook on sustainability. We are soon launching the second version of our app, in the meantime take a look at the current version and let us know what you want us to build in the next one:

Download the Android App here 

Start expressing YOUR sustainable values in what you wear today

Being a conscious and knowledgeable consumer makes us be part of something bigger: a sustainable future. Choose the brands that you shop your clothes from or research about sustainable materials, certifications, and ethical labour.  Need a little help with this? Browse through our sustainable fashion glossary that guides you to all sustainable-fashion related words and certifications to help you when you shop!

Although using your sustainable values as a fashion statement may seem small, you are still contributing to change. Make your fashion choices be your identity, your voice, and your contribution to a greater sustainable future. 

Start searching for sustainable options based on your values 



This is how Made in Italy can fit into sustainability

Amore, what do you feel when you touch a leather bag with the label ‘’Made in Italy’’? For most of us, it will be a mixed feeling of admiration and exaltation. This is because it is automatically linked to a historic savoir-faire.

How to make sure ''Made in Italy'' Clothes are sustainable

First things first! What does ”made in Italy” mean?

Italy! The dolce vita land of beauty, art and love!

We have all heard about it. But what does ‘’made in Italy’’ actually mean?

The Made in Italy trademark represents the Italian expression of art through craftsmanship.

It is the fruit of a long relationship between art, manufacturing and progress.

Italy’s excellence in craftmanship is recognized throughout the world today thanks to many years of guaranteed quality.  The label has become synonymous with excellence and leadership in many sectors such as design, architecture and fashion.

Fashion has emerged as a key sector of Italy. Home town of Famous luxurious brands but especially sustainable ones such as Eticlò! Ti amo, ti amo, ti amo, ti amo! Their high quality of craftsmanship contributes to building Italian image across the globe!

How to make sure ''Made in Italy'' Clothes are sustainable

Is ‘’Made in Italy’’ synonym of Locally made?

One of the key sustainable values in Fashion is to buy locally in order to avoid emissions of CO2 due to transport and to make sure there are no garment workers that could be in some sort of modern slavery in countries at risk.

To be honest, the made in Italy trademark started to be used in the ’90s exactly at the same time that its production started to be outsourced in China (Standford anthropology professor Sylvia Yanagisako). Volare, oh, oh! From China oh, oh, oh, oh. As a result, there have been decades of debates about what is real and what is fake. It is not a random coincidence that there are many Chinese garment workers in Florence, the majority of whom are textile manufacturers. The Know-how of the industry has been shared over the years. If you have the chance to go to in the city of Prato in Tuscany, don’t be surprised to see street signs all written in Mandarin.

Based on the law article called ‘’ Legge finanziaria’’ of 2004. A Made in Italy product could be:

#Completely made in Italy

#Partially made in Italy and Abroad if the final processing step took place in Italy

This does not cancel the fact that Italian craftsmanship still exists. It simply makes the game of a brand’s transparency a little bit more interesting. Researches need to be done and the famous trademark sadly cannot be taken for granted. When you see that label, you might want to ask yourself Parole, Parole, Parole?

How to make sure ''Made in Italy'' Clothes are sustainable
Audrey Hepburn in the movie Roman Holiday (1953)

How can you ensure “made in Italy” is sustainable?

Made in Italy represents the art of craftsmanship and high quality.  Chances are, a piece of clothing ‘’ made in Italy’’ is sustainable if the companies has produced them following the below:

#Small-scale Production

Rule number one! Fewer choices of items mean a higher chance that these pieces have been made in an artisanal way. This promotes craftmanship and creativity.

#Local Materials

Even before the ‘’Made in Italy’’ boom of the 90’s Italy did always rely on silk from China. Go for sustainable textiles that have a higher chance of being grown in Italy such as organic cotton or linen. Have a look at Italian sustainable clothes from Eticlò which are made of organic Cotton!

Eticlò: Oversized shirt
Catalina Chemisier Dress with mother of Pearl buttons

#100% Made in Italy

Since 2009, thanks to Law no.166 of 20 November, an item that claims itself ‘’100% Made in Italy’’ or ‘’All Italian’’ must have its products made entirely in Italy. From the design to the packaging.

#Socially Responsible Businesses

When we think about made in Italy, our minds jump to a romanticized vision of artisans quietly working in small factories, however the situation is far more complex than that.

In order to claim their products are ‘’made in Italy’’ some companies bring in foreigners to pay them less than locals (The New Yorkers).

The fashion industry in the region of Tuscany has been highly criticized for taking advantage of foreign labour. There are many scandals where migrant workers from China, Syria, and Pakistan have been found working extreme hours and sleeping at the work place in terrible conditions (Firenze Today). This kind of modern slavery is not sustainable or legal!

By going for GOTS certified organic Cotton you make sure workers are ethically treated.

Find here some organic products to spread Amore around you


New on Renoon: LVRSustainable by LuisaViaRoma

Renoon is proud to announce a partnership with one of our most loved and like‑minded platforms: LVRSustainable. 

LVRSustainable is LuisaViaRoma’s curated selection of the sustainable brands, collections and special collaborations with renowned nonprofits that benefit social causes. 

Luisaviaroma on renoon sustainable luxury
Image: LVRSustainable

#LVRSUSTAINABLE aims to build a global sustainable community and to promote creativity by supporting conscious fashion: organic, vegan, ethical trade, eco-friendly, women’s empowerment, special projects, upcycling & recycling, and luxury & craftsmanship products. 

Luisaviaroma Sustainable renoon
Image: FISCH at LVRSustainable

Shop FISCH at LVRSustainable

‘It’s in our interest to make a change and find initiatives that foster social responsibility and sensitisation about the environmental difficulties we are facing,’ says Maria Fernanda Hernandez. With a background in human rights, she is head of global projects and sustainability at LuisaViaRoma.

To guide you through LVRSustainable selection, this is what you can’t miss: 

New on Renoon: pieces from LVRSustainable that are exciting us the most

This is the selection of organic cotton, hemp and recycled nylon items, perfect for summer:



Finally, a bag collection with biodegradable, recycled and regenerated materials, where even the tags are made from recycled paper, as well as all the packaging used for shipments.


Shop Themoirè directly at LVRSustainable

New on Renoon: what to read from LVRSustainable Diary

Learn more about some of the brands and exclusive collections from these two diary entries on LVRSustainable section:

LUISAVIAROMA Sustainable on renoon

LVR Sustainable: Zohra Rahman: Read on LVRSustainable


LVRSUSTAINABLE celebrates Earth Day 2020: Read on LVRSustainable

Renoon combines new sustainable collections from multiple websites in one place: Shop All.


The Digital Party is Here: How Technology is Making Fashion More Sustainable

COVID-19 has fast-tracked the digital revolution. From the growing popularity of working remotely from our couch to virtual catwalks, this pandemic has forced all of us to innovate and evolve. 

Major fashion brands are being called out on social media for failing to pay for canceled clothing orders by the  #payup movement.  As these social and environmental concerns continue to dominate our newsfeeds and our minds, it has become clear that we need all to play our part in changing the fashion industry; and a lot of this change needs innovations and technologies.

So which technologies are accelerating the transition towards sustainability in fashion?

1. Increased Transparency via Blockchain 

At some point, you have probably heard somebody try (and fail) to clearly explain what blockchain is at a dinner party. Don’t worry, we won’t bore you with the details. 

In Fashion, the role of blockchain is to increase supply chain transparency.  The supply chain is the link between raw materials, the factories where clothing is made, and distribution to customers. Essentially, it’s everything it takes to bring a piece of clothing to you.  According to the Harvard Business Review, “Supply chain transparency requires companies to know what is happening upstream in the supply chain and to communicate this knowledge both internally and externally.”

Neliana Fuenmay, founder of A Transparent Company, explains blockchain in the context of the fashion supply chain simply: 

“It is an information layer that allows anyone, in this case, from the supply chain, to prove a claim. Be it about sustainability, quality, and even authenticity. Its name sums it up: blocks [of information/transaction] in a chain.”

For instance, when a cotton shipment leaves the farm, it is typically recorded through private information systems, or sometimes pen and paper. Usually, a sales invoice is created that contains information about this specific batch of cotton, which is kept between the buyer and seller. When the cotton reaches the textile company, they sign a form and create more paperwork, and so on. These administrative processes follow the raw material through each step of the chain, up until it becomes a finished product. By storing all this information in a blockchain system, the information blocks collect and self-validate. Once the information is there, it stays there forever and cannot be altered. It is also easily accessible to anyone who can read QR codes on their cell phone, hence the transparency. It holds multinational companies accountable for their supply chain and makes it visible to all. No need for old PC’s!

Transparency alone does not hold much weight, as we state in our Glossary. Knowing which factory a garment was made in is a start, but it will not tell you about the working conditions, wages, or policies. Once companies have invested in the technological infrastructure for a traceable supply chain and that information becomes accessible, ensuring safe working conditions and environmental safeguards should follow. In this way, we can all establish trust, ensuring that there is nothing to hide. 


2. Big Data and Sustainability Metrics

At the 2019 Copenhagen Fashion Summit, Google Cloud partnered with vegan designer Stella McCartney (available on Renoon!)  to create a tool that uses data analytics and machine learning to help brands measure the environmental footprint of their production.

The partnership set out to focus on the impact of cotton and viscose, two of the most popular fibers used in fashion. Their goal: create a tool that can measure the impact at each individual link in the fashion supply chain.

Image Credit: Stella McCartney

Earlier this month, Google announced a partnership with WWF Sweden to build an environmental data platform that will enable more conscious sourcing decisions in the fashion industry. This collaboration will build on the insights from the ongoing partnership with Stella McCartney, examining 20 raw materials, ranging from synthetics to natural products. The findings will be put together into services that will help brands take more sustainability-led decisions when sourcing materials.

This project, along with the work that Renoon does to evaluate sustainability at the product level will help bring sustainable fashion closer to you!

3. Material Innovation & Waste Reduction

Material innovation is an excellent example of how fashion and technology can work together to promote sustainability. One of the materials of the future goes by the name of Piñatex®.

How technology is making fashion more sustainable
Piñatex Shoes l Image Credit: Mochni

The process of growing pineapples inherently creates waste. The remaining leaves once the pineapples have been harvested are called a “byproduct” of the industry.  Normally, byproducts such as these are burned or discarded – that is until Piñatex® came along. To create Piñatex®, these pineapple leaves are repurposed into a leather-looking sustainable material.

Their use also creates an additional income stream for farming communities that otherwise rely on a seasonal harvest.

So, in the making of Piñatex® there is 

#1 Better use of natural resources

#2 Support for local farming communities

Browse Renoon’s collection of Pinatex here.

4. Digital Tools and Availability of Information 

Finally, since information has become easily accessible online, tools like Renoon have emerged to index the world of online shopping like a giant internet filter and help you navigate the sea of scattered sustainable products with the click of a button!

Start Searching

Sustainable Fashion App