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The impact of Online vs Offline Shopping

In this day and age, buying online is more convenient than ever. The wide selection of brands and retailers on the web as well as the convenience of express delivery and free returns have made online shopping very appealing. Especially with recent events and the stress resulting from the Covid-19 lockdowns around the world, we have no choice but to hit the ‘add to cart’ button. 

Shopping online instead of traditional retail can be a more sustainable option. Online shopping could have a lower carbon footprint than shopping in-store in spite of the delivery trucks. This MIT study from 2013 concluded that in certain scenarios,  online shopping could emit less CO2 emissions than traditional shopping. However, it could also emit more CO2 emissions in other scenarios. Why?

As you already know, the impact of traditional shopping will depend mainly on the transportation used. Online shopping, on the other hand, has some factors to consider in order to make it a sustainable option. Let’s see how we can make this option the most sustainable one.

What is the environmental impact of online shopping? 

Shipping and delivery

There is a massive amount of energy and pollution involved in transporting products from one place to another. However, the environmental impact from shipping varies drastically depending on where your order has come from, its size, weight, and type of transportation.  Shipping by airplane, for example, has the highest carbon impact. 

Packaging waste

Typically, products are shipped in cardboard boxes or plastic bags. Often, if an item is packaged in a cardboard box, it still has plastic bags inside. With clothing, this is often done to prevent moisture. Even if you purchased something from the store, it was most likely shipped in the same type of packaging after all.

Both cardboard and plastic packaging have pros and cons. Of course, the major issue with plastic packaging is that it is not biodegradable. That’s why options such as paper or tissue are great sustainable alternatives because they are compostable and hold similar properties to plastic. If you purchase from sustainable brands, it is more likely that they will incorporate eco-friendly packaging.

How can you shop more sustainably online?
Image source : Logistex

Here some tips to minimise your environmental footprint from online shopping: 

1. Order from local brands to minimise emissions from shipping

Aviation accounts for 12% of CO2 emissions from all types of transport, compared to 74% from road transport, according to the Air Transport Action Group. If you order from local brands, it is less likely that they will deliver your order by airplane or even by van! According to a study in the Journal of Environmental Science and Technology, replacing delivery vans with electric cargo bikes can lead to a 26% decrease in greenhouse gas emissions.

How can you shop more sustainably online?
Image source: @karl_shakur

2. Plan out what you want to buy

Making multiple and separate online shopping orders every day, and selecting express delivery options instead of combining your orders into one single delivery that will take longer to be delivered can potentially increase greenhouse gas emissions. The return rate for online orders is often higher than from shopping in stores, which also increases emissions. Making wish lists or inspiration boards on Pinterest is a great way to make a plan of what you really want to buy!

Want to be more efficient? Maybe try to combine your online order with friends and family to reduce the impact of waste packaging. This can actually save you some money from shipping and also prevent you from making impulse purchases.

How can you shop more sustainably online?
Image source: @rosiehw

3. Avoid making impulse purchases

The temptation that comes from online shopping is that it makes us buy things that we probably would not buy in-store. Buy what you actually want and need so that you are more likely to be satisfied with your purchase and will not end up returning it. 

Yes, sales and discounts can be very tempting because of their reduced prices. Although there is nothing wrong with saving money, you want to make sure that you will actually make good use of the items your purchase.

But then we know…it’s hard to resist and that’s ok.

How can you shop more sustainable online
Image source: Friends

4. Avoid purchasing items with the intention of returning them

The environmental impact of returning online orders is often overlooked.  A study by Deloitte in 2016 has found that online shopping leads to five times more returned products, which can negatively impact the environment.  In addition,  20% of online returns end up in landfills because they cannot be resold by the retailer, according to GreenStory. If it is possible, you can try to return your online order to a physical store if it is available locally.

5. Familiarize yourself with sizing charts

The disadvantage of shopping online is that you can’t try things on to see how they fit and feel. Sizing charts vary across different brands and that can be confusing when shopping online. When browsing, make sure you check out the size guides, measure yourself, read reviews, or even ask questions about the fit. This way, you will feel good about the item you bought and will not end up returning it. 

Image source: @chainkyr

6. Choose regular instead of express or ‘same-day’ delivery

This allows postal services to wait for full loads instead of delivering orders in half-empty shipments. Once you have selected your delivery option, make sure that your online order is delivered successfully to prevent multiple delivery attempts. When postal services have to make multiple delivery attempts, this increases carbon emissions. 

7. Order sustainable collections

Brands are more likely to have more environmentally friendly delivery services when they have sustainable collections in their offering.  Also, some brands recently have started to carbon offset their airplane deliveries. They are normally registered under the Carbon Neutral Certifications. A great new addition is compostable packaging instead of plastic to minimise waste that goes into landfills! Would you like to have a section on packaging on Renoon? Let us know. 

You can check out sustainable brands such as Holiday Romance that use recycled packaging.

Image source: thehappybag.com

The bottom line 

We may not be able to shop our way to a sustainable future, but we can try to make better shopping choices to get there. Make conscious decisions about what you buy and how you buy it. 

Start doing so by searching for sustainable fashion options on Renoon. 

 

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REINVENT

The 6 steps we are taking for a sustainable summer closet

Sweet, sweet, summer, we waited for you for such a long time but now that you’re here we don’t know what to wear for some chill cocktail nights. The ‘’I have nothing to wear’’ couldn’t be more appropriate. And the panic for a conscious consumer like you is on!

Here 6 steps for a sustainable closet this summer
New York Minute, 2004

Take a deep breath. We are sharing with you these 6 steps to follow and chill for sure. With the heat of the sun in your head, it might be difficult to resist. But do not give into fast fashion. Yes, even if that dress is really pretty.  This summer is all about sustainable fashion. Did you already forget the promise you made to yourself during quarantine?

I remember what you did last summer. This time let’s do it in a sustainable way!

’What did you do this summer Sandy?’’ Read Renoon’s post and went sustainable all the way.

Here 6 steps for a sustainable closet this summer
Neeve

#1 Go for clothes made from natural materials

Tell me more! Tell me more! Linen & Organic-Cotton are the two natural materials to keep in mind this summer. Do you want to feel fresh and light in your next dress? Go for those healthy materials and avoid any plastic derived materials that will just make you sweat. No thank you! Find here some organic cotton and Linen masterpieces.

Just imagine how discussions will look like with these kinds of clothes..

‘’’Ooooh, I love your dress’’?

‘’Thanks! Did you know organic cotton uses 91% less water than traditional cotton’’

Head here to know more about organic cotton in case this leads to an entire discussion

Here 6 steps for a sustainable closet this summer
FISCH

#2 Go for a bikini made with recycled nylon

Difficult to avoid plastic when we talk about Swimwear. Yes, it’s confusing. Sadly a plastic-free closet might not be possible this summer as most of the swimwear are made of synthetic materials. Hopefully, for us, there is a sustainable alternative to plastic:  topless. Just kidding. Go for: Econyl! Here more details about it.

Choosing recycled plastics which some came directly from the oceans, cleaning them up, is much better!

Are you looking for a sustainable swimwear but don’t know where to start? Have a look at Jennifer Dobrowolski’s article on where to find Sustainable Swimwear made from ECONYL®

Or head up directly to Renoon’s Econyl’s sustainable swimwear!

Here 6 steps for a sustainable closet this summer
Dirty Dancing, 1987

#3 Cut those jeans

Go ahead! You know slims are out of fashion and you don’t wear them anymore. Transform those skinny jeans into cycling shorts that you’ll wear the entire summer.

For the most motivated you can transform your jeans into a skirt.

A basic pair of jeans requires 3482 liters of water. Save water by giving them a second life instead of throwing them away.

In case you do really need to purchase a new pair of denim shorts, have a quick look at how to find sustainable jeans before.

Here 5 steps for a sustainable closet this summer
Boyish

#4 Crop Everything

Crop tops everywhere! This summer by making a knot, using your scissor or simply by trapping your tops under your bras. Belly party is guaranteed. Just take any top that might have suffered a laundry accident and cut them all. Easy and fun! Exactly all you need this summer. This works as well with your partner’s t-shirts. They might not even recognize, it belongs to them once you made it a cut.

Here 6 steps for a sustainable closet this summer
Freaky Friday, 2003

#5 Mum’s closet

Slow fashion is the new sustainable trend of this year. Just build a capsule wardrobe by following these 5 steps and re-use items that you already have. When we say ‘’have’’ we do intend any closets in your house. Summertime sadness for them. Your flatmates or family member will forgive you if you explain to them it is for sustainability sake. At the end you’re are saving the world and they should see you as a superhero. The idea behind is to slow down our fashion purchases. At today 80 billion articles of clothing are purchased each year  (CNN). Here how to break up with fast fashion and embrace a more sustainable lifestyle.

Here 5 steps for a sustainable closet this summer
Reformation

#6 Go Naked

The most sustainable fashion solution and perfect for a warm summer! Is there really the need to explain further this point?

”It’s gettin’ hot in here, so take off all your clothes” Nelly

Here 6 steps for a sustainable closet this summer
Staud

Make this summer memorable by wearing only sustainable clothes

Summer is all about happiness and positivity!

Since we are sure these 6 steps have convinced you…or did they? Ok well, just have directly a look at Renoon’s selection of responsible clothes

And since you are here, maybe already sunbathing without knowing what else to read, take this summer quiz everyone is loving: Which sustainable celebrity are you?

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REINVENT

Use your sustainable values as a fashion statement

You are what you wear

Fashion is much more than just a garment or a piece of clothing- as discussed by our guest speaker María Fernanda Hernandez (Head of Sustainability and Global Communications) at our partner LVRSustainable in our  ReTalks Instagram Live on human rights and social responsibility in fashion.  Fashion is an experience and a powerful form of self-expression that is important in positioning our personal values and how we see ourselves within society. There can be a story behind every shirt, dress, bag, or accessory that we wear.

The way we express ourselves through fashion can provide an influential platform to drive change towards more ethical and sustainable practices in fashion supply chains. Here is where self-expression through fashion has evolved into something bigger – a choice and our way of life.

Use your sustainable values as a fashion statement
Image Source: MATE the label

Your fashion choices can make a big impact.

You may be thinking, how does our self-expression through fashion contribute to a greater sustainable future? Fashion is one of the most influential industries out there in terms of social and political impacts. Worldwide, consumers purchase about 80 million new pieces of clothing each year according to The True Cost Documentary. This also means that today, we as consumers are purchasing 400 percent more clothing than 20 years ago! The magnitude of fashion consumption and production today has a substantial effect on our planet and the communities surrounding it. We tend to buy more clothing because we tend to get rid of the clothes that we already own. 

Use your sustainable values as a fashion statement
Image Source: Pinterest – unknown original source

What are the value-based choices that you can make?

Fashion choices based on sustainable values vary from person to person. Although it is not restricted to the following, here are some value-based choices that you can make when buying fashion:

1. Eco-friendly and environmentally sustainable: if you love the environment and are passionate about minimising the environmental cost of fashion, you can choose to support brands that are sustainable. From a product level, you can choose to buy fashion that holds an environmental sustainability certification.

You could also undertake a slow fashion approach where you focus on quality over quantity. When you actually buy new clothing you invest in high-quality pieces that are made to last. This way, you are maximising the usage of the clothing that you already own! According to Fashion For Good, simply wearing your clothes for an extra nine months, you can reduce waste and water usage by 20-30 percent!

2. Ethical labor and social responsibility:  Are you passionate about human rights? Do you have a strong belief that garment workers should be treated well with good working conditions and fair compensation? You can choose to shop for fashion that is ethically produced. From a product level, you can look for products that are Fair Trade or B-Corp certified for example.  Brands such as Kowtow, People Tree, and Veja have a track record of transparency and social responsibility in this area. 

3. Animal rights (vegan and cruelty-free): If you are passionate about animal welfare and have no interest in wearing animal products, you can choose to buy fashion that is vegan and cruelty-free! Some PETA approved brands that you probably need to know about are Studio JUX and Mud Jeans. Here is a selection of vegan fashion options to check out!

4. Material innovation: If you are fascinated by the exciting new innovations in sustainable fashion materials you can look for fashion made from recycled materials or fabrics that are solving wastage from food consumption. You may want to check out a material like piñatex, a vegan leather alternative made from pineapple leaves! Check out our selection of products made from piñatex.

5. Charitable: If there is a cause or charity that you are passionate about, you can support charitable brands or brands that join forces with charities. You can be involved in the cause and look fashionable while doing so! Brands such as People Tree have their own charitable foundation with a commitment to poverty alleviation and the promotion of environmental protection for communities around the world.

Still unsure of what your sustainable values are? Take this fun quiz and discover what is important to you!

So many options out there…how can you find fashion that aligns with your sustainable values?

If we choose to shop from brands that place sustainable values at their core, we can outwardly express these values through the clothes we choose to wear. Wearing conscious fashion is a very powerful way to express ourselves, and what we believe in. This way, we are moving beyond the materialistic side of fashion.

As consumers, we would need to change the perceptions we have towards clothing. If we create meaningful and long-lasting relationships with clothing instead of giving in to excessive or meaningless consumption, we are actively making a difference towards a more sustainable future. 

If you would like a more comprehensive guide on how you can start your sustainable fashion journey, reading this previous blog post is a great starting point.

Let technology help you to communicate your sustainable values through fashion

We are in the digital age where we are coming across continuous developments and innovations in Fashion Tech. Technology has made it easier than ever to find fashion that is based on your sustainable values. 

Sustainable Fashion App

Renoon is an innovative search-engine platform that allows you to search for sustainable fashion options based on your personal values and outlook on sustainability. We are soon launching the second version of our app, in the meantime take a look at the current version and let us know what you want us to build in the next one:

Download the Android App here 

Start expressing YOUR sustainable values in what you wear today

Being a conscious and knowledgeable consumer makes us be part of something bigger: a sustainable future. Choose the brands that you shop your clothes from or research about sustainable materials, certifications, and ethical labour.  Need a little help with this? Browse through our sustainable fashion glossary that guides you to all sustainable-fashion related words and certifications to help you when you shop!

Although using your sustainable values as a fashion statement may seem small, you are still contributing to change. Make your fashion choices be your identity, your voice, and your contribution to a greater sustainable future. 

Start searching for sustainable options based on your values 

 

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The Digital Party is Here: How Technology is Making Fashion More Sustainable

COVID-19 has fast-tracked the digital revolution. From the growing popularity of working remotely from our couch to virtual catwalks, this pandemic has forced all of us to innovate and evolve. 

Major fashion brands are being called out on social media for failing to pay for canceled clothing orders by the  #payup movement.  As these social and environmental concerns continue to dominate our newsfeeds and our minds, it has become clear that we need all to play our part in changing the fashion industry; and a lot of this change needs innovations and technologies.

So which technologies are accelerating the transition towards sustainability in fashion?

1. Increased Transparency via Blockchain 

At some point, you have probably heard somebody try (and fail) to clearly explain what blockchain is at a dinner party. Don’t worry, we won’t bore you with the details. 

In Fashion, the role of blockchain is to increase supply chain transparency.  The supply chain is the link between raw materials, the factories where clothing is made, and distribution to customers. Essentially, it’s everything it takes to bring a piece of clothing to you.  According to the Harvard Business Review, “Supply chain transparency requires companies to know what is happening upstream in the supply chain and to communicate this knowledge both internally and externally.”

Neliana Fuenmay, founder of A Transparent Company, explains blockchain in the context of the fashion supply chain simply: 

“It is an information layer that allows anyone, in this case, from the supply chain, to prove a claim. Be it about sustainability, quality, and even authenticity. Its name sums it up: blocks [of information/transaction] in a chain.”

For instance, when a cotton shipment leaves the farm, it is typically recorded through private information systems, or sometimes pen and paper. Usually, a sales invoice is created that contains information about this specific batch of cotton, which is kept between the buyer and seller. When the cotton reaches the textile company, they sign a form and create more paperwork, and so on. These administrative processes follow the raw material through each step of the chain, up until it becomes a finished product. By storing all this information in a blockchain system, the information blocks collect and self-validate. Once the information is there, it stays there forever and cannot be altered. It is also easily accessible to anyone who can read QR codes on their cell phone, hence the transparency. It holds multinational companies accountable for their supply chain and makes it visible to all. No need for old PC’s!

Transparency alone does not hold much weight, as we state in our Glossary. Knowing which factory a garment was made in is a start, but it will not tell you about the working conditions, wages, or policies. Once companies have invested in the technological infrastructure for a traceable supply chain and that information becomes accessible, ensuring safe working conditions and environmental safeguards should follow. In this way, we can all establish trust, ensuring that there is nothing to hide. 

 

2. Big Data and Sustainability Metrics

At the 2019 Copenhagen Fashion Summit, Google Cloud partnered with vegan designer Stella McCartney (available on Renoon!)  to create a tool that uses data analytics and machine learning to help brands measure the environmental footprint of their production.

The partnership set out to focus on the impact of cotton and viscose, two of the most popular fibers used in fashion. Their goal: create a tool that can measure the impact at each individual link in the fashion supply chain.

Image Credit: Stella McCartney

Earlier this month, Google announced a partnership with WWF Sweden to build an environmental data platform that will enable more conscious sourcing decisions in the fashion industry. This collaboration will build on the insights from the ongoing partnership with Stella McCartney, examining 20 raw materials, ranging from synthetics to natural products. The findings will be put together into services that will help brands take more sustainability-led decisions when sourcing materials.

This project, along with the work that Renoon does to evaluate sustainability at the product level will help bring sustainable fashion closer to you!

3. Material Innovation & Waste Reduction

Material innovation is an excellent example of how fashion and technology can work together to promote sustainability. One of the materials of the future goes by the name of Piñatex®.

How technology is making fashion more sustainable
Piñatex Shoes l Image Credit: Mochni

The process of growing pineapples inherently creates waste. The remaining leaves once the pineapples have been harvested are called a “byproduct” of the industry.  Normally, byproducts such as these are burned or discarded – that is until Piñatex® came along. To create Piñatex®, these pineapple leaves are repurposed into a leather-looking sustainable material.

Their use also creates an additional income stream for farming communities that otherwise rely on a seasonal harvest.

So, in the making of Piñatex® there is 

#1 Better use of natural resources

#2 Support for local farming communities

Browse Renoon’s collection of Pinatex here.

4. Digital Tools and Availability of Information 

Finally, since information has become easily accessible online, tools like Renoon have emerged to index the world of online shopping like a giant internet filter and help you navigate the sea of scattered sustainable products with the click of a button!

Start Searching

Sustainable Fashion App

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These 7 benefits are making everyone go for second hand fashion

We see it, we like it, we want it. In our world where the ‘new’ and trendy are a thing,  buying second hand fashion has received a little bit of hype. Due to the growing popularity of sustainable fashion, buying second hand has become increasingly mainstream. Aside from being trendy and looking ‘cool’, there are several benefits to buying second hand fashion. 

Here they are:

1. Wallet speaks first

This is probably the most obvious advantage of buying fashion second hand. You can find your favorite brands and designer items second hand at a lower price. This is simply because they have previously been worn by someone else and/or are no longer used by the previous owner. The wallet then speaks: you can access the latest trends or go back in time without risking to bump into fast fashion. 

Check out our curated pre-owned items that meet our sustainable standards!

2. Reduced textile waste

Besides being one of the most polluting industries globally, the fashion industry is also one of the most wasteful; where 85% of textile waste ends up in landfills (according to World Wear Projects). Moreover, estimates by the Ellen McArthur Foundation suggest that just less than 1% of used clothing is recycled into new garments.

If you buy fashion second hand, you are helping to recycle and reuse clothing, which leads to less textile waste! To know more about what *really* happens to our clothes when they end up in landfills, have a read at one of our previous posts.

7 benefits of buying second hand fashion
Image Source: Stella McCartney

3. Reduced greenhouse gas emissions

The fashion industry contributes to 10% of the world’s carbon emissions each year (according to statistics published by the UNEP and the Ellen MacArthur Foundation). For example, buying just one brand new white cotton shirt can generate the same amount of emissions as driving a car for 35 miles, according to Oxfam. By purchasing second hand instead of purchasing brand new clothing, you can help to minimise the growth of carbon emissions!

4. Saved water

The production process for our clothes requires a lot of water. By a lot we mean it takes  2,700 litres to make a cotton t-shirt (assessment by World Wildlife Fund) and 10,000 litres of water to make a single pair of jeans! (Statistics by the United Nations). Yes, that is A LOT of water and these are just a couple of examples.

If more of us recycle and reuse second hand clothing, the water used for the production of clothing can be repurposed. For example, it can be used to provide more drinking water instead of ending up as industrial waste! 

5. Where did you find that again?

We have to admit, it can be a little awkward when you come across somebody wearing the EXACT same clothing item as you. Buying second hand can prevent this problem! Because it is from a previous season or a different decade, chances are that you will not find someone wearing the exact same item that you have found second hand. From rare pieces by your favorite brands to sought-after vintage gems, you will surely find a unique piece that complements your personal style!

7 benefits of buying secondhand fashion
Image Source: Elle

6. Old trends are new trends

We all know that fashion trends come and go. Fashion that was once considered to be out-of-date is suddenly trendy again. Old school fashion trends such as wide-leg jeans or those oversized shoulder pad blazers that were very popular in the 80s (for example) have suddenly made a comeback today. Chances are, you can find trendy items second hand! 

7 benefits of buying secondhand fashion
Image source: @deborabrosa

7. Better quality

As time has gone by, the perceived consumer value for clothing has declined over the last 15 years. The quality of fashion has gone downhill or is not the same as it was previously. The popularity of low-cost fast fashion in the late 90s and early 2000s is partially responsible for this. Fast fashion retailers began to replicate design elements from designer brands and produced them cheaply and fast. 

Therefore, it is possible that sometimes, older or vintage items can hold better quality.  Second hand fashion is often sold in good enough condition for continued wear, which already proves that it has stood the test of time. 

Overall, without spending a fortune, we can all try to be more sustainable in an attempt to save our planet. Let’s not forget that to look our best in the process!

Start Searching Pre-Owned

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This is How to Start Your Sustainable Fashion Journey

Even before the pandemic, the topic of sustainable fashion was becoming increasingly prevalent in the news and social media. All this time at home has many of us considering our own fashion footprint. After wearing exclusively sweatpants and hoodies for the past few months, you may be questioning whether you really need all of the stuff in your closet after all. Having a sustainable wardrobe sounds intriguing, but how do you actually start?  How can you move beyond the trendiness of sustainable fashion and integrate it into your lifestyle?

1. Educate yourself: Read more, shop less

The first step in embracing sustainable fashion is to educate yourself. What is the social and environmental impact of the current fashion industry? Which fabrics are most sustainable? How can I ensure that my clothes were produced ethically? Why does sustainable fashion matter? 

Once you are able to answer these questions, you are well on your way to a more sustainable lifestyle. 

Below are some great resources to get you started:

Read:

Blogs:

Renoon’s ‘read’ section is an excellent place to start. Below are some eye-opening articles by industry expiry Elena Picci.

 

Books:

  • “Fashionopolis: The Price of Fast Fashion and the Future of Clothes” By Dana Thomas 
This is How to Start Your Sustainable Fashion Journey
Image credit: Alex Gabriel via Pinterest

Follow:

  • @Fash_rev is an account dedicated to the Fashion revolution Global movement calling for greater transparency in the fashion industry, famous for #WhoMadeMyClothes?
  • @Carmitive and @candicemtay are some great slow fashion bloggers
  • And of course, @Renoon posts sustainable outfits, trends and interactive stories 
This is How to Start Your Sustainable Fashion Journey
Image credit: Fash_rev via Instagram

Watch:

  • The True Cost is a must-see documentary on your next Netflix binge. This exposé on the fast fashion industry which shows that if the price tag looks too good to be true, then it probably is

 

Listen:

  • Renoon’s Sustainable Fashion Podcast is a great way to make your daily commute a little more educational. Each episode, Renoon’s founder Iris Skrami interviews founders of sustainable brands, diving into their unique career paths and goals.

2. Define your values

Once you have educated yourself on the basics of sustainable fashion, the next step is to decide what matters most to you. While it would be great to shop only for items that are made from recycled, vegan materials, pay competitive wages, and support local artisans; the reality is that most companies are not perfect and there are often trade-offs that need to be made. By uncovering your core values, you can filter through the sea of options and ensure that your purchases align with what matters most to you.   

Lucky for you, Renoon has a created a fun and easy quiz to help you identify which values are of most importance to you 

Take the free quiz: here

Why is ethical fashion important?
Image Credit from left to right: People Tree; People Tree garment worker

3. Evaluate your current closet & shop accordingly 

Now that you know the basics of sustainable fashion and have a strong understanding of your own personal values, it’s time to open up your closet.  Pull out some of your favorite items and check the label to find out where and how they were made. What kinds of fabrics are they made of?  Do your favorite brands align with your values? 

If the answer is no, that’s ok. 

But now that you know better, you can do better.

Every euro you spend on clothing that supports people and the planet is a vote for those values. By supporting sustainable businesses, you are shaping the future of the industry. 

But investigating sustainability standards can be time-consuming. That is why Renoon has done the work for you. On Renoon’s website, you can filter clothing by values such as Vegan, Organic, and Upcycled clothing.   

Want to feed your shopping addiction a more sustainable way? Check Renoon’s selection of second-hand options. 

Need something dazzling for a special occasion? 

We won’t stop you – find something that catches your eye at a local boutique and rent it from there.

This is how to start you sustainable fashion journey
Image credit: Faithfull the Brand

Embracing a sustainable fashion lifestyle doesn’t need to be difficult or daunting. By educating yourself, uncovering your values, and shopping according to those values you are well on your way to a more sustainable future!

 

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Here is where to find Sustainable Swimwear made from ECONYL® 

First things first, what exactly is ECONYL?

ECONYL was designed by the Italian company Aquafil as a sustainable alternative to nylon.

ECONYL is made by taking synthetic waste such as consumer plastic, deadstock and abandoned fishing nets, and regenerating it into a new material that is equal in quality to virgin nylon.

While ECONYL is a fantastic brand of sustainable material, recycled nylon is another eco-friendly alternative to look out for.

So, where can I find sustainable swimwear?

Don’t worry, Renoon has you covered.

Here are 3 beach-worthy, ECONYL based sustainable swimwear brands on Renoon that make us say, shell yeah.

1. Holiday Romance

Your Guide to Sustainable Swimwear made from ECONYL

Inspired by the romance of travel and the irresistible idea of a life lived away from the mainland and mainstream, Holiday Romance is an environmentally conscious swimwear label designed for the faultless female form and founded on principles of sustainability.

Find Holiday Romance on Renoon.

2. SEAY

Your Guide to Sustainable Swimwear made from ECONYL

SEAY designs, produces and distributes collections of sustainable beachwear using certified materials, a short supply chain and a marketing plan that encourages environmental awareness of the consumers by aiming for a circular economic system closed through the project called RE3.

Find SEAY on Renoon.

3. FISCH

Your Guide to Sustainable Swimwear made from ECONYL

Launched in 2017, FISCH was born from the desire to create statement swimwear with a superior fit and timeless design that helped to keep waste out of the ocean by up-cycling.

Find FISCH on Renoon.

Don’t forget to check out Renoon’s full selection of sustianable swimwear.

So, is Econyl swimwear truly the most sustainable option?

Your bikini can now be made sustainably with recycled material,  so what are we missing here?

Microplastics. These tiny pieces of plastic are released in the environment when we put our swimwear through the wash. These microscopic fibers cannot be seen with the naked eye, but end up in the ocean, where they can be swallowed by sea animals, and make their way through the food chain.

The good news is that microplastic pollution from your washing machine can be reduced by using filters like GUPPYFRIEND . You can also reduce your impact by washing in bigger loads and avoiding the tumble dryer whenever possible.

The verdict: While there isn’t currently a biodegradable material with the durability and qualities necessary for a swimsuit, recycled swimwear is the next best alternative. So, even if it’s not 100% sustainable, Eoonyl is a step in the right direction.

Cover image: FISCH, Bower, Filippa K.

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This is How to Build a Capsule Wardrobe in 5 Steps

First things first: what is a capsule wardrobe?

You can call it a “mini wardrobe” made up of high quality, versatile clothes that never go out of style. 

The idea behind a capsule wardrobe is to select 30-40 well-fitting items you will wear all season (including accessories). It’s not about how many items are in your closet, but rather being thoughtful about how they all work together cohesively.

As the weather gets nicer and you start to run out of quarantine activities, how can you not consider your capsule wardrobe for this spring?

And here is your time back

As Carmen Jenny, journalist and sustainability enthusiast, emphasized on her recent IG live interview with Renoon, a capsule wardrobe will be the dream for all of us who struggle with time: ready in the morning in a snap. If you are like us, the staring-at-the-wall experience is not new (also known as decision fatigue). Just substitute it with your capsule: fewer items to choose from and ready-made combinations.

Polish up your Style

Narrowing your wardrobe down to the pieces that you can’t live without is also a great way to define your style. Many of us face the problem of a closet full of clothes, but nothing to wear. Limiting your wardrobe to your favorite pieces will ensure that you always have something great to put on and make your style more refined and consistent. 

The top quality you needed

Finally, creating a capsule wardrobe actually reduces your desire to buy useless clothes. When everything in your closet matches perfectly together, you won’t feel like there is anything missing. You know that feeling when you buy a new skirt and wish you had that perfect top to match? By pre-planning the items you will wear for a season, you can break the cycle of always needing to buy something to match that new thing you just bought. 

The 5 steps you were waiting: Build Your Own Capsule Wardrobe

Step 1 – Style: found

Ready to ask yourself the right questions? Go through your current closet and evaluate what you currently have. What clothes do you wear most often? How well does your wardrobe match your lifestyle?

Not 100% satisfied with your current wardrobe?

Look for inspiration.

Pinterest is a great place to start (check out Renoon’s sustainable outfits board here). Try searching for words that define your ideal style. Some ideas include feminine, quirky, minimalist, sporty, classic, colorful, and bohemian.

This is How to Build a Capsule Wardrobe in 6 Steps
Image Credit: @best.dressed and @katybellotte via Instagram

Step 2 – Out: Empty Your Closet

Divide clothes into the following piles: love, maybe, donate/sell, occasion wear, seasonal wear, & sportswear. Store away out of season items that you don’t need right now.

Step 3 – Create Your Capsules

Colors:

Choose 3 or 4 of your favorite colors for the season, being sure to include a few neutrals to balance out your palette. 

Not sure what colors will work together?

Filter by color on Renoon to get a better sense of how your colors will mesh across a variety of pieces. 

This is How to Build a Capsule Wardrobe in 6 Steps
Image credits: Hailey Baldwin, Allegra Shaw
Capsules:

Choose 30-40 items that you will commit to wearing for the next 3 months. If you have space, move them to separate rack or dresser where you can easily distinguish them from the rest of your clothes. 

Need more inspiration to structure your capsules?

Check out some capsule wardrobe bloggers, like the popular Danish blog, Use Less

Or check out these Instagram bloggers based on your style Mariejedig (Colorful), carinasstyle (Classic), best.dressed (Vintage), Carmitive (Neutrals).

How to Build Your Own Capsule Wardrobe
Image: @carmitive

Step 4: Shop Better! 

Take a look at the capsules you have created and note any essentials that you may be missing. When you shop, look for sustainable basics, prioritizing neutrals, and versatile items. 

Looking for a specific item? Check out Renoon’s sustainable fashion search engine to find sustainable capsule wardrobe-essentials. 

Step 5: Care For Your Clothes 

Take Care & Repair

Always store your clothing properly and be sure to read care labels when washing! 

Find a local seamstress or tailor to make sure your favorite pieces last (your clothes will thank you).

Ok, now tell me how much is the bill going to be?

While building a high quality capsule wardrobe needs to be expensive looking at it first, investing in items that stand the test of time will reduce the quantity you buy each year and save money (and Planet) in the long run. For example, having 2-3 great pairs of jeans that you will wear for years is better than replacing cheap jeans each season.

How will you build your capsule wardrobe for spring?

Creating a capsule wardrobe is a long term project that will save you time and stress when putting together outfits.

By following these 5 steps and investing in a few high quality pieces each year, you are well on your way to the wardrobe of your dreams! 

So, how will you build your capsule wardrobe for spring?

Cover Image: Courtesy of Brittany Bathgate

 

Categories
REINVENT

Not Your Average Organic T-Shirt: Your Guide to Finding the Best

Every morning Heleen Spruijt and Nadine Bronwasser – two long-time friends who believe in ethical life- had the same problem. Both of them used to spend ages deciding what to wear before facing exhausting days at work.
They decided to remedy this hostile challenge: they came up with the idea of creating a line that would inspire women and facilitate their process of choosing what to wear everyday.

Where to find your not average Organic T-Shirt

This is how Neeve, an Amsterdam based sustainable brand, was born. The aim is to create women’s effortless looks that are sophisticated, versatile and minimalistic.
Their lightweight and essential garments should be a must-have in wardrobes, have different shades and small details that make them special and not just “your average shirt”.

Where to find your not average Organic T-Shirt

The name Neeve comes from the Old Irish ‘Niam’, which means ‘bright, radiant’. Therefore sustainability is the core of the brand, placing respect for the environment, people and ethical values at the centre of their production line.
For their first collection, made in Portugal and launched in January 2020, they only use 100% organic cotton from Tanzania that is GOTS certified.

Whether you’re looking for the perfect organic basic tee to wear under your blazer, Neeve has a wide range of ideal items for your working busy days:

Shop Now

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Categories
REINVENT

Who made my clothes?

Do you ever wonder who made your clothes?

Before reading this article, please take a moment and check where the t-shirt you are wearing has been made. It should be written on the scratchy label inside (if you didn’t cut it out yet).

It is likely that your t-shirt came from a country where garment workers are at risk, earning low wages and working in poor, unregulated conditions.

The joy of a new clothing item, should not come at the expense of the workers who made it.

Do you want to have more transparency when it comes to the people who make your clothes?

Get ready.

Fashion Revolution Week is coming.

Quality over quantity.

Fair wages.

Safe working conditions.

All this is possible, but it depends on us.

Who makes your clothes?
Image credit from left to right: Fashion Revolution; The Public Eye Awards (Picture of the Rana Plaza Tragedy)

Who are the garment workers behind our clothes?

Supply chain transparency is one of the pillars of a sustainable business.

#Before

In the fashion world, the tragic 2013 Rana Plaza collapse was a wakeup call for the entire industry.

The garment factory collapsed due to illegally constructed floors that were built to increase capacity.  Everything happened in only 90 seconds and 1,134 people lost their lives (The Guardian). The factory was a supplier for major western brands including Primak, Matalan, Benetton, Mango, Bonmarche (The Guardian).

The Rana Plaza tragedy shed light on the harsh realities of worker exploitation underpinning the global fashion industry.

Besides the terrible working conditions,  these garment workers have no hope for financial independence, as the basic salary in Bangladesh is $95 per month for 12 hours per day/ 7 days a week of work (Forbes).

#Right Now

Now that the majority of the world is in a state of lockdown, a humanitarian crisis is emerging in Bangladesh. The fate of 4.1 million garment workers rests in the hands of western fashion brands, who have reportedly cancelled over $2.8 billion due to COVID-19. (Forbes)

Without work, how will these workers survive?

The most vulnerable people are the ones who will bear the most severe consequences of COVID-19.

Now that the fashion industry has come to a halt, the overproduction that has gone on for years is finally visible.

Do we really need 150bn items of clothing to be produced annually? (The Guardian)

If you’re looking to break up with Fast Fashion, now is the time.

Some brands have released statements to say that even if they are not able to sell as planned, they will not cancel their orders and they will keep paying factories (Forbes).

But how will small businesses be able to pay for items if they don’t sell them?

Can sustainable brands uphold these values and promises without the financial resources to do so?

Small businesses are certainly struggling to stay afloat during this crisis (WWD) .

Now more than ever, they need our support to weather the storm of COVID-19.

Who makes your clothes?
Image credit from left to right: Stella Mc Cartney; Amber Valetta

How to catalyze the Fashion Revolution

The Fashion Revolution is a global movement that was created one year after the Rana Plaza tragedy. The main goal is to improve traceability and transparency in the fashion industry.

Since 2017, they created the movement #Whomademyclothes? Every year, to commemorate the incident in Bangladesh, Fashion Revolution Week encourages millions of people to come together to campaign for systemic change in the fashion industry.

This year, Fashion Revolution week will be from the 20th to the 26th of April.

How does it work?

#1 Take a picture where the brand label can be seen. Selfies with the reverse t-shirt are best!

#2 Post it on social media with the hashtag #Whomademyclothes and the name of the #brand of who you are asking to treat their employees better.

#3 You will (hopefully) receive an answer #Imadeyourclothes from the brand.

Even if you don’t receive an answer you can be sure that more we ask, the more the brand will feel pressure to share its suppliers and treat workers fairly.

Who makes your clothes?
Image credit from left to right: Girlfriend Collective, Kowtow

What will happen?

The possibility of a better world is already visible.

Good things are happening out there:

#Social & Environmental Responsibility

Since the Rana Plaza, social and environmental certifications awareness has increased. Fairtrade, Global Organic Textile Standard, SA800, B Corporations… There are so many possibilities.

As a result of these initiatives, the number of deaths related to fires or building collapsing has decreased. The number of accidents involving more than 10 deaths, decreased from 17 in 2013 to 4 in 2017 (New Works University’s Stern Centre).

To ensure that the person who made your clothes receive fair wages and work in good conditions, shop fair trade certified brands such as Kowtow or SA800 certified brands such as Girlfriend Collective.

# Transparency & Traceability

Brands are becoming more transparent.  Popular brands such as Patagonia and Everlane are becoming leaders in supply chain transparency and traceability.

The hashtag Whomademyclothes and Imadeyourclothes is increasing through the years, reaching  55,200 and 12,689 posts respectively in during Fashion Revolution week 2019.

#Concerned Customers

Customers are willing to pay more for things that are well made (WWD). Especially Millennials! In fact,  75% of them want fair trade products (Patagonia)

COVID-19 also revealing how much citizens care about small sustainable brands and how much they want them to survive this crisis.

Searches for  ‘’Support small business’’ on Pinterest, have seen an increase of 351% since the lockdown.

To answer to its users, Pinterest launched “The Pinterest Shop” to support small sustainable brands and businesses that need help during the pandemic (WWD).

In order to support sustainable brands in need, Renoon’s Team just launched Renoon Express.

Participate to boost a sustainable brand that needs and deserves more visibility! In addition to helping promote these socially and environmentally conscious companies, you might win a sustainable piece from your favorite brand, that our team will pay for (yes!).

#Post-Pandemic Changes in the Fashion Industry

There is a possibility of a new normal once this pandemic ends. Studies show the post-emergency fashion landscape will be characterized by heightened consumer awareness and interest in ethical and environmentally friendly options.  (WWD).

Why wait until the end of the pandemic? Shop for basics to help sustainable businesses to survive this crisis and promote brands that deserve it most through Renoon Express!